Nike Golf's New Tour Premium Collection Delivers Refined Style and Performance
February 22, 2012
BEAVERTON, Ore. (February 22, 2012) - With industry-leading styles and innovative technology, the world’s number one golf apparel company, Nike Golf, is once again redefining the polished edge of modern athleticism with the new Tour Premium apparel line. A bold step from Nike Golf for Spring 2012, the Tour Premium line balances refined style with uncompromising performance, enabling fashion conscious golfers to look and play their best.
The Tour Premium collection features cutting-edge designs for polos, cover-ups, pants, shorts and headwear for both men and women. With a combination of uncompromising craftsmanship and tailoring, detailed method of make, and a very modern aesthetic and fit, the Tour Premium collection is for the athlete who wants luxury performance apparel.
Using the most luxurious performance fabrics, the Tour Premium apparel is amplified through tailored details and distinctive silhouettes for athletes who want the finest quality. The color throughout the collection is grounded in black with a hot edge pop color of Spark and Cyber for men and Scarlet Fire for women.
"We have designed the most luxurious performance apparel for the athlete who wants distinct looks with unique product trims and details with a modern look and fit," said Doug Reed, Nike Golf Category Business Director. “The Tour Premium apparel is designed for the athlete who seeks craftsmanship and tailoring, while demanding the very best in performance.”
Notable styles for men in the Spring 2012 Tour Premium collection are the Premium Jersey polo (MSRP $90) which comes in a variety of bold yet classic colors. The Premium Jersey Polo features a stylish shape, with a three-button placket and drop-tail hem while being constructed with Nike's patented Dri-FIT technology. Also featured in the collection is the new Premium 5-Pocket Pant (MSRP $130.00), highlighting the collection's focus on the definitive style of the modern game. Featuring stretch Dri-FIT material and a slim fit, the pant-available in black-is a comfortable and breathable combination of cotton, polyester and spandex.
For women, the Premium Convertible Skort (MSRP $110) is a reversible design that is constructed of Dri-FIT taffeta to deliver the ultimate premium performance skort. This reversible skort has a polka-dot design on one side and a solid on the reverse. The Premium Ruched Sleeve Polo (MSRP $85) is a slim-fit short-sleeve polo with Dri-FIT fabric and ruched sleeves for a fashion-forward look on the course.
The Nike Golf Tour Premium apparel line rounds out Nike’s complete apparel collection consisting of Sport, Tour Performance and the Tiger Woods Collection.