Nike Golf’s Lunar Swingtip shoe pays homage to the wingtip design.
BEAVERTON, Ore. (June 28, 2012) - Nike Golf’s non-stop innovation is in full swing as its footwear team continues to thrive on inspiration from Nike Athletes. The most recent idea born from Nike Athlete input is the new men’s Nike Lunar Swingtip shoes that pay homage to the classic wingtip design.
A team of Nike Golf engineers and designers visited Nike affiliate, Hurley, for unique athlete inspiration from skateboarders and surfers who enjoy golf and can go low on the course. The engineers and designers utilized these insights as well as those already in the Nike Skateboarding line, to create a shoe that provides stability and comfort on and off the golf course.
“Nike Action Sports has a lot of skate and surf athletes who love golf and are low-handicap players,” said Lee Walker. “When they play, they want to look the part – to wear the ‘uniform’ of golf. But at the same time they, better than most, can appreciate the stability afforded by a low-profile cupsole construction given the performance demands of their chosen sports. Balance and stability are critical in board sports just as they are in golf.”
The traction pattern of the outsole was derived from a pressure mapping study Nike’s Sports Research Lab (NSRL) conducted on multiple categories of Nike Athletes. These findings directly influenced the stud configuration, geometry, and heights of the lugs, resulting in a design that offers traction on demand, when and where you need it.
The lugs engage with the ground throughout the swing, providing a secure grip with hidden traction. The rubber rim around the bottom of the shoe is weight activated, working with the movements of the foot to create increased stability while concealing the traction lugs below.
A full-length Nike Lunarlon sockliner delivers superior out-of-the-box comfort while providing ground feel and support. Walker stated, “Action Sports had been utilizing this execution of Lunarlon foam in their Skateboarding line. This inspired our team to incorporate a similar drop-in Lunarlon sockliner for comfort directly underfoot.”
Wingtip upper designs are available in multiple colors and material offerings, including: Leather (1-year waterproof), Suede and Canvas.
AVAILABILITY: July 1, 2012
Leather (1 yr WP): MSRP: $150 – MAP/STREET: $119.99
Suede: MSRP: $140 – MAP/STREET: $109.99
AVAILABILITY: January 1, 2013
Canvas: MSRP: $130 – MAP/STREET: $99.99
Located at NIKE’s World Headquarters in Beaverton, Oregon, Nike Golf designs and markets golf equipment, apparel, balls, footwear, bags and accessories worldwide. Nike Golf is passionately dedicated to ushering in the future of this great sport by developing ground-breaking innovations that enable and inspire athletes to become better. For more information on Nike Golf, visit our Web site at www.nikegolf.com. To follow Nike Golf on Twitter visit www.twitter.com/nikegolf and to become a fan on Facebook, go to www.facebook.com/nikegolf . To view Nike Golf videos subscribe to our You Tube channel at www.youtube.com/nikegolf . Editors and journalists in the U.S. seeking editorial information and downloadable images, visit www.nikegolf.com/presscenter. For international journalists, please contact Nike Golf's public relations representative in respective countries for information.
# # #
Kilgore shares his memories of the original design process and the surprise of discovering that the silhouette had, in effect, “blown up."
Kilgore shares his memories of the original design proces...
Want It All is about working hard, playing with confidence and style at every level of the game. From the neighborhood streets to the NBA court, Donte wants it all.
Want It All is about working hard, playing with confidenc...
The new women’s shoe collection is available October 27 via the SNKRS App and at retailers worldwide.
The new women’s shoe collection is available October 27 v...
The young athletes shoe is now available.
It's now available on the Nike App, nike.com and at select retailers.
The Nike AF1 A-COLD-WALL* is available October 21 exclusively at the A-COLD-WALL* pop-up in London.
The Nike AF1 A-COLD-WALL* is available October 21 exclusi...
James’s long-time designer dishes on the benefits of knit, the benefits of Max Air and delivering a new aesthetic.
James’s long-time designer dishes on the benefits of knit...
More choice and an all-new shopping experience mean there’s something for everyone — and every workout. This simple guide can help you find your perfect pair(s).
More choice and an all-new shopping experience mean there...
Nike’s first football boot built in Montebelluna, the Air GX, hit the pitch in 1997. The fabled facility updates the classic boot with the new Hypervenom GX, launching today.
Nike’s first football boot built in Montebelluna, the Air...
The partnership, in its twentieth year, will see Nike continue to design and supply apparel to the twenty-five football, futsal and beach football teams within the Portuguese Football Federation, as well as support the continued growth of the women’s game.
The partnership, in its twentieth year, will see Nike con...
The Jordan Brand Holiday ‘17 collection evolves the brand’s iconic heritage while shaping its future. From performance to sportswear to training, Holiday ‘17 is designed to help athletes Fly Above on and off the court.
The Jordan Brand Holiday ‘17 collection evolves the brand...
The Italian designer’s latest NikeLab collection offers a new take on the Air Force 1 and classic garments, including a luxury Nike Destroyer Jacket and an all-new Oxford shirt. The collection launches October 12 in North America, October 20 in Paris and October 21 globally.
The Italian designer’s latest NikeLab collection offers a...
OBJ’s latest pre-game design hooks up with an exclusive new apparel drop.
OBJ’s latest pre-game design hooks up with an exclusive n...
Two of football's greatest discuss CR7's evolution as a player and the special significance of his CR7 Mercurial Chapter 5: Cut to Brilliance boots.
Two of football's greatest discuss CR7's evolution as a p...