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Nike Foundation launches new

The girl effect is a global movement. As the sole focus of the Nike Foundation, the girl effect is about the unique potential of adolescent girls to end poverty for themselves and the world. Launched in 2008 with the Girl Effect video at the World Economic Forum, the movement is designed to inspire the world’s most influential leaders to get girls on to the global development agenda and to drive massive resources to them.

Through this work, together with the support of key partners including the NoVo Foundation and United Nations Foundation, the Nike Foundation has made a dramatic shift in the way development programs are created for girls. The foundation is continuing to build momentum for the movement by working with the global development community to inspire and equip people to do more and better work for girls.

That’s where the newly designed comes in.

The site’s updated, interactive content ensures that global leaders, economists, researchers, policymakers, ambassadors and everyone in between has what they need to understand the impact that adolescent girls have in alleviating global poverty – and then do something about it.

Since the girl effect belongs to everyone, so does all of the content. Information and resources including case studies that show the girl effect in action, infographics explaining the economics behind the girl effect, toolkits, videos and more are accessible and easily downloadable for everyone to use and share.

And this is just the start. Since the girl effect happens 365 days a year, 24 hours a day, does too. The site features new stories and content from the girl community on a daily basis, so go ahead. Take the content. Use it. Share it. Join the movement. Change the world.

Visit to learn more.