An unlabeled sweatshirt is…just a sweatshirt. An unbranded pair of jeans is anonymous denim. But unlike other articles of clothing, a jersey can never be completely stripped of meaning. A name, number and crest can be removed, and still, the jersey’s essence is rich with history. For England fans, the pared-down version of their jersey is not just a white shirt – it’s a blank canvas on which the wearer projects their vision of the England football experience, bridging a fresh connection with a new era of national fans.
That essentialist idea served as the foundation for Nike Football’s recently launched White Shirt Project, where a group of 11 British artists, athletes and cultural leaders took the white jersey and designed it according to their unique relationship with their homeland. See the submissions below.