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May 27, 2018

Some of England’s Cultural Leaders Just Reimagined Their Nation’s Iconic White Football Jersey

An unlabeled sweatshirt is…just a sweatshirt. An unbranded pair of jeans is anonymous denim. But unlike other articles of clothing, a jersey can never be completely stripped of meaning. A name, number and crest can be removed, and still, the jersey’s essence is rich with history. For England fans, the pared-down version of their jersey is not just a white shirt – it’s a blank canvas on which the wearer projects their vision of the England football experience, bridging a fresh connection with a new era of national fans.

That essentialist idea served as the foundation for Nike Football’s recently launched White Shirt Project, where a group of 11 British artists, athletes and cultural leaders took the white jersey and designed it according to their unique relationship with their homeland. See the submissions below.

 

The Nike White Shirt Project, in partnership with Tottenham Textiles, runs May 25-31 at Niketown London.