To kick off a summer of international football, the cavernous Palais de Tokyo in Paris has been reimagined as the "Palais of Speed."
Fusing digital and physical football through a number of exclusive Nike experiences, products and services, the space is designed to celebrate the philosophy of fast, brilliant football. Visitors are invited to engage in a virtual race against some of football's fastest athletes, including Cristiano Ronaldo, Anthony Martial and Eden Hazard, as well as test their football acumen via a series of mental challenges. Immediately adjacent to the Palais de Tokyo, the "Palais of Speed" Football X pitch is set to host Europe’s best crews for the Winner Stays Football X European tournament, culminating in a championship match on June 18.
Exhibitions within the space include a showcase of Nike torso-to-toe innovations — including the new Nike Vapor Kits with AeroSwift technology — and a curated genealogy of the Mercurial boot, charting the icon’s history from the very first Mercurial worn by Brazilian striker Ronaldo in 1998 to the present iteration, the Mercurial Superfly V, worn by Cristiano Ronaldo. Additionally, there are opportunities to customize and personalize sneakers and favored football jerseys.