Nike Football catches the eye with 'high visibility' boot collection
September 16, 2013
As winter approaches, match-day conditions become darker and drearier than the earlier parts of the season. To combat the gloomy weather and stand out under floodlights, Nike has created the Hi-Vis Collection, featuring the Nike Hypervenom, Mercurial IX, CTR360 and Tiempo IV boots in bright and contrasting color combinations of Electro Purple, Volt, Green Glow and Electric Green.
For almost ten years, scientific color insights have been used in the creation of Nike footballs and football boots, and elements of this visual acuity research were taken and enhanced for the Hi-Vis Collection.
“When creating this Hi-Vis Collection we looked at our work in South Africa during the summer of 2010,” says Phil McCartney, Vice President, Nike Football Footwear. “The Metallic Purple and Total Orange color combination we used on-pitch really stood out both on the field for players and for the crowds in the stadium and at home.”
As winter approaches and conditions on-pitch change, visibility can become a key element of any match.
“In a game that’s more congested and faster than ever the small percentages are becoming more important,” explains McCartney. “If a player can get that flash of color in their periphery, and see a teammate make a run, that could be the small difference between timing the pass perfectly or not taking advantage - that’s the sort of moment that can change the course of a game at the top level.”
For the Nike Football Hi-Vis Collection, the Nike Hypervenom and Mercurial Vapor IX come in a combination of Electro Purple and Volt with black detailing. The Tiempo IV and CTR360 come in a mix of Volt, Green Glow and Electric Green with Black detailing.
“This collection of boots is not for the faint-hearted,” adds McCartney. “Our athletes don’t play to be conventional - they play to be remembered.”
The Hi-Vis Collection will be available at nike.com.