London, UK (October 1, 2009) – NIKE, Inc. (NYSE:NKE) today unveiled a new concept in game improvement: a unique digital coaching experience called Nike Football+, launched alongside the new CTR360 Maestri boot – a football boot crafted for the player looking to master control and make the difference come match day.
A unique user-code that comes with every pair of the boots allows access to exclusive training content from some of the biggest names in the game, including Cesc Fabregas of Arsenal and Andrés Iniesta of FC Barcelona.
The Nike Football+ and CTR360 boot connect innovative product design with the virtual and physical world of training to help improve player performance.
“We’re bridging the gap between the physical and digital world to give football players a competitive edge and inspire them through new experiences,” said Stefan Olander, Nike Global Brand Connections Director. “Nike Football+ is an exciting innovation for footballers worldwide and a new development in training that will work hand-in-hand with our football products to deliver benefits to players at every level.”
Nike Football+ Online Training Experience
Nike Football+ allows amateur players the chance to tap into interactive video-based tips and drills developed by Nike’s elite football players and coaches.
Included with all CTR360 Maestri boots is a card with a unique user code. When entered online at www.nikefootball.com this code unlocks unique user content to enable players to be trained by the experts. This training tool is also available as an Apple® App available for iPhone and iPod. Nike Football+ ensures players can connect with each other tracking and posting scores associated with different training drills.
The Master Control training drills are conceived and demonstrated by coaches from FC Barcelona, while other content includes players such as Cesc Fabregas and Andrés Iniesta demonstrating their signature moves.
The Master Control coaching is the first edition of the Nike Football+ coaching program and later programs will focus on other skill areas such as speed and accuracy. Each of the three programs is a 4-week training regiment.
CTR360 Maestri Boot
The CTR360 Maestri boot has been engineered for enhanced passing, close control and effective distribution. Nike designers paid close attention to key zones of the boot, with the outsole adjusted to maximize a player’s ability to trap and control the ball, while the upper has been refined at the key contact points for receiving and distributing the ball.
The boot is made from a unique synthetic upper called Kanga-Lite, which delivers the fit and feel of soft leather, but with the performance qualities of engineered fabrics. For years Nike material technicians have worked on developing a synthetic solution that achieves the fit and feel characteristics of traditional leathers. Kanga-Lite delivers this solution with a supple feel and upper that performs well in any weather condition, maintains its shape and doesn’t soak up water.
Nike Football+ can be accessed at www.nikefootball.com from October 1.
The CTR360 Maestri boot is available at retail globally and at www.nikestore.com from October 1, 2009.