Nike Football Extends The Last Game film with Animated Zlatan and Other Players.
June 21, 2014
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Following the launch of 'The Last Game', the animated film that currently has almost 200m views across Nike Football's digital platforms, the campaign has now been extended with a series of animations featuring Swedish striker Zlatan Ibrahimovic's character and others from the film.
the innovative social media campaign began with the animated ‘Zlatan’ issuing a rallying call to the internet to #AskZlatan.
Over the course of the following days ‘Zlatan’ has been hand picking questions from the followers of @NikeFootball and a few old friends, including Italy legend Fabio Cannavaro, and answering them in person through short films.
Over 10.5 million people have already viewed the Zlatan films online and #AskZlatan runs throughout the month with questions being submitted to @nikefootball on Twitter using that hashtag.
@nikefootball also released new pieces of animation linked to 'The Last Game' film, featuring a truly audiciaous Cristiano Ronaldo freekick, Neymar Jr. showing his tricks against the 'Clones' and a tunnel sequence featuring all the players and the 'Clones' facing off before the big match featured in the main film. Following their victory on the final group game, a short film of David Luiz, Neymar and Thiago Silva engaging in some 'samba' was also released.