Nike News

Your source for the latest NIKE, Inc. stories

apparel

Nike's New Apparel Line Bridges Generations of Design Innovation

Industry-leading sports science research and product innovation drives Nike's unique, multidisciplinary design practice. 

Nike Every Stitch Considered (ESC) Spring 2021 Collection 48
Nike Every Stitch Considered (ESC) Spring 2021 Collection 46

Within this practice, athlete data and digital design converge, a mastery of body-motion study meets virtuosic traditional craftsmanship and cushioning platforms are reworked in experimental new silhouettes. An unconstrained application of these elements underscores Nike Design Exploration (which includes ISPA), a bold new conduit for game-changing apparel and footwear collections.

Nike Every Stitch Considered (ESC) Spring 2021 Collection 32

The latest iteration of this exploratory design proposition is Every Stitch Considered, a timeless lifestyle collection combining exceptional craftsmanship with data-informed fit and function.

“Innovation arrives when you become so familiar with a process that you allow yourself the opportunity to reinvent it. With that in mind, Nike Design Exploration asks us to push the boundaries of the familiar, exploring new territories of creativity and expertise,” says Kurt Parker, Nike VP of Apparel Design. “Every Stitch Considered is ultimately a sportswear-inspired lifestyle collection, but our unique understanding of the body in motion, based in decades of scientific study, paired with dedicated old-world Italian craftsmanship, sets these garments apart as distinct, timeless articles.”

Nike Every Stitch Considered (ESC) Spring 2021 Collection 27

Nike' Spring 2021 Every Stitch Considered drop is available now. Download hi-res images here

The first Nike Every Stitch Considered collection released October 26. To download hi-res images click here.

Learn more about Nike Design Exploration here.

Read More: Apparel