Nike creates one organisation for Germany, Switzerland, Austria and Slovenia
January 20, 2005
HILVERSUM, The Netherlands (20 January, 2005) – Nike Europe will create one organisation, serving the markets in Germany, Switzerland Austria and Slovenia. Bert Hoyt, currently VP Commerce Nike EMEA, will become VP General Manager for the Nike German-Alpine Region. Stefano Caroti, VP Footwear Nike EMEA, succeeds Hoyt. The change will be effective from April 4. The country organisations in Zurich, Vienna, Ljubjana and Moerfelden will be directly responsible for managing the relationships with retailers and consumers. “In creating the German-Alpine region, we believe we will be better able to leverage the synergy between the markets and improve our connection with consumers”, says Eunan McLaughlin, VP General Manager Nike EMEA. He adds: “These changes are intended to support our growth and to continue our success. We don’t expect to lose any jobs.” In the past number of years Hoyt has been leading the sales and retail team for EMEA and helped achieve significant growth for the EMEA business. Stefano Caroti will succeed Hoyt. Caroti will have overall responsibility for Nike’s commercial function, including retail and sales. He will report to McLaughlin. “Given his broad experience in sales, marketing and with products, I feel confident Caroti is the right man for this job”, says McLaughlin. Before he moved to Nike’s EMEA office in The Netherlands, Caroti worked as General Manager for Nike Italy and Nike Germany. He started working for Nike in 1985. Pier Paolo Righi, who has led the German organisation for the last two years, will become Commercial General Manager for CEMEA (Central Europe, Middle East and Africa) North. In this function, he will be responsible for Russia, Poland, Hungary & Croatia and Czech Republic & Slovakia. Righi also worked as General Manager in the former Alpine Region and as Marketing Director in Germany. NIKE, Inc. is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Bauer NIKE Hockey Inc., a leading designer and distributor of hockey equipment; Cole Haan, a leading designer and marketer of luxury shoes, handbags, accessories and coats; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories and Exeter Brands Group LLC, which designs and markets athletic footwear and apparel for the value retail channel.