Nike is challenging the world to move on December 21 in an effort to help get more kids active. Anyone with a NikeFuel enabled device can pledge their Nike+ activity to one of ten programs, all of which are focused on creating early positive experiences for today's youth.
Research shows that today’s kids are the least active in history, but members of the Nike+ community who use their Nike+ devices and register NikeFuel take on December 21 can help reverse that trend.
How It Works:
Anytime before or during 12.21.13, users can choose 1 of 10 programs to pledge their NikeFuel towards on 12.21.
Using a NikeFuel enabled device (Nike+ Running App, Nike+ Sportwatch or Nike+ Fuelband), users will generate as much NikeFuel as possible on the 21st to donate to their selected program.
The more NikeFuel earned, the more powerful the pledge. Nike will donate $10,000 (USD) to each of the participating programs, as well as additional funds to the top 3 programs based on users' NikeFuel activity.
To promote the effort, Nike is also hosting a global series of Nike+ FlashRuns, taking place around the world on the night of December 21.
“For much of the world, December 21 is the longest night of the year. We want to turn the darkest night into the most active by challenging our Nike+ community members to get out and move for a great cause. Our FlashRuns are a fun way to get involved and anyone, anywhere can participate through Nike+, using their own activity to get more kids active,” said Adam Roth, VP of Brand Marketing, Running.
Learn more at nike.com.
In 2010, Nike spearheaded Designed to Move (DTM) – a call-to-action supported by public, private and civil sector organizations dedicated to ending the epidemic of physical inactivity. To ensure a better future for everyone, we must create early positive experiences for children in sports and physical activity, and integrate physical activity into everyday life. Find out more at www.designedtomove.org.