TAIPEI, Taiwan. (December 3, 2013) – NIKE, Inc. (NYSE:NKE) today revealed another step in the vision NIKE, Inc. President and CEO Mark Parker recently described at its investor meeting, as a “manufacturing revolution”. NIKE, Inc. celebrated the opening of a waterfree dyeing facility featuring high-tech equipment to eliminate the use of water and process chemicals from fabric dyeing at its Taiwanese contract manufacturer Far Eastern New Century Corp. NIKE, Inc. has named this sustainable innovation “ColorDry” to highlight the environmental benefits and unprecedented coloring achieved with the technology.
Today’s opening event follows NIKE, Inc.'s February 2012 announcement that it had taken a strategic stake in Dutch start-up, DyeCoo Textile Systems B.V., a company that invented a technology to replace water, normally used for dyeing, with recyclable CO2, reducing energy use and eliminating the need for added chemicals in the process.
On average, an estimated 100-150 liters of water is needed to process one kg of textiles today. Industry analysts estimate that more than 39 million tons of polyester will be dyed annually by 2015. NIKE, Inc.'s Chief Operating Officer, Eric Sprunk, believes that as businesses recognize the need to reduce dependence on constrained resources, manufacturing innovation can play a key role.
Initial indications from Far Eastern New Century Corp. (FENC) show the ColorDry process is both more efficient and more consistent than traditional, resource-intensive dyeing methods.
The dyehouse opening and technology demonstration was attended by NIKE, Inc., FENC and DyeCoo executives along with other NIKE, Inc. vendors and members of the Taiwanese Government, who also heard that Netherlands-based DyeCoo will soon open an office in Taiwan to service increasing demand for its technology.
Consumers can expect to see NIKE, Inc. ColorDry products in the marketplace in early 2014.
Click on the infographic below to see the process and environmental benefits of NIKE, Inc. ColorDry technology.