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August 21, 2017

Nike Brings Virgil Abloh, Roger Federer and All-New Customization Concepts to NYC

As the tennis season’s final slam heats up in Flushing and the fashion world converges in lower Manhattan, New York City’s summer finale is a thrilling two-week convergence of sport and style.

“It’s an amazing time in the city. We relish the excitement of the tournament and fashion week, and we all feel the energy of how those two moments come together,” says Helen Kim, Nike's VP and GM of Nike NYC and East Territory. “We are committed to engaging in and sharing the creative spirit of the city through retail and pop-up experiences.” 

For decades, Nike has held a strong bond with New York City. Across the five borough’s basketball courts, relationships forged with high school teams further the potential of “the city game.” A partnership with the New York City Parks and Recreation Dept., emblematic of the brand’s commitment to the city’s community, is exemplified by the Stanton Street Courts by KAWS.

With the recent opening of two new spaces, including a NYHQ that houses an integrated design studio, and an NYC Digital Studio that is responsible for the Nike SNKRS app, Nike is deepening relationships to the city’s sport and culture communities. In celebration of this intersection, which is felt most palpably during this time, Nike is launching a range of exclusive products and experiences, what the brand is calling New York Made, tied to the city’s creative spirit and sport obsessions.

The action begins with Roger Federer and Jordan Brand connecting for a third time, and extends through new collaborations with creative icons Riccardo Tisci and Virgil Abloh. The opening of the Nike By You Studio follows, and with it, a glimpse into the future of personalized product.

Other moments throughout September encompass on-runway apparel and footwear debuts, an all-new jersey suite at Nike SOHO and more.

New York Made experiences   

RF19 Pop-Up This curated pop-up, open from August 23 to August 27, is the first-ever that celebrates the legacy of Roger Federer. The space honors the tennis icon’s style and New York City’s sneaker culture by featuring Federer’s latest NikeCourt Collection and a new iteration of the highly anticipated Nike Zoom Vapor Air Jordan 3.

Nike Off Campus In collaboration with designer Virgil Abloh, Nike launches Off Campus, a cultural learning environment for the advancement of sport, design and innovation, from September 6 to September 8. Abloh will host a series of workshops at 23 Wall Street with leading contemporary designers to celebrate The Ten. For more information, go here

Nike By You Jersey Suite Opening on September 9 on the 6th floor of Nike Soho, this unique experience allows personalization of jerseys with name, favorite number and custom patches by artist Eric Elms.

Jordan x PSNY This ready-to-wear collection by Jordan Brand and New York City’s Public School will be featured during New York’s Fashion Week on September 10. It’s their most extensive and dimensional collection to date, featuring new iterations of classic Jordan silhouettes.

Nike By You Studio This global headquarters for the best of Nike’s customization and co-creation experiences launches September 16.