NIKE, Inc.’s commitments to the Black community bring together partners who are bringing the most good to those suffering from systemic racism. Through a focus on economic empowerment, education and social justice, partners of all sizes can create healing change at the ground level, whether they work in the smallest neighborhood or across an entire nation. Everyone, including Nike, can do their part in making a more equitable playing field.
What We Heard
In the $140 million commitment announced in June 2020, Nike worked alongside a variety of partners with proven long-term success in addressing systemic racism. This included large-scale national partners, like the NAACP, as well as smaller grassroots partners in key cities who lead creative approaches to serving local communities out of an intrinsic understanding of their population’s needs. Lasting change needs a harmony of both strategies to work, and the success of the local approach prompted some important questions regarding the future of the BCC: How can this same focus be applied overseas? Which major cities would benefit from grassroots partnerships attentive to the specific needs of their Black communities, being mindful of the variety of those needs in each neighborhood? And how can Nike employees in those cities play a role in helping select the local changemakers and nonprofit organizations? It was time to take the learnings from the North American work and expand the vision abroad.
What We Did
As the projects develop from each of the 15 London grantees, the outcomes will help refine the company-wide grassroots strategy for serving Black communities across the world.
Ballet Black, Baytree Centre, Black Minds Matter UK, Black Trans Foundation, Caramel Rock, Dwayne Simpson Foundation CIC, Elimu International Ltd, Power2, Project 4 Youth Empowerment CIC, RESET MH, S.M.I.L.E-ing Boys CIC, Talawa Theatre Company, The 100 Black Men of London, Theatre Peckham, Young Steps Ltd