Nike Basketball Collection Honors NYC’s Iconic Cityscape and Future-Forward Energy
February 04, 2015
New York City’s infectious energy and fast pace connect the city’s five boroughs – providing a perfect backdrop for this month’s festivities. Nike Basketball drew inspiration from the distinctive architecture that dots New York’s skyline for the new collection featuring the KOBE X, KD 7, KYRIE 1 and LEBRON 12.
Key elements of the city’s iconic architecture inspire the signature shoes of Nike Basketball’s premier signature stars, including Kobe Bryant, Kevin Durant, Kyrie Irving and LeBron James.
Woven together with a clean, modern color palette and graphics, the shoes pull inspiration from technological advancements fitting each star athlete.
The 1964 New York World’s Fair showcased groundbreaking ideas, experimental thought and optimism. It drew people from around the world eager for a glimpse of the future and featured an iconic Unisphere.
The KOBE X is an expression of that same sentiment, bringing Nike’s best inventions together in one future-forward shoe. The KOBE X’s dynamic traction, hybrid cushioning system and modern aesthetic may inspire a new standard for performance footwear where the whole is greater than the sum of its parts.
The Brooklyn Bridge was an architectural marvel when it was completed in 1883. Its steel-wire suspension system was both functionally forward-looking and visually arresting.
The KD 7, Durant’s seventh signature shoe, embodies a similar hybridization with its Hyperposite heel and responsive Zoom Air cushioning. It is light and tight, performance optimized in a clean aesthetic for stability and flexibility.
A city in constant motion, New York completed its legendary City Hall Subway Station in 1904. It was one of the world’s first subway systems known for its speed and efficiency traversing the boroughs. The subway station’s beauty turned heads with its unique tile design across strong, structured arches until its closure in 1945.
Kyrie Irving represents a new-age speed with an old-school flair to his game. Don’t blink because he’ll pass his opponents in a flash just like the “ghost” City Hall Subway Station. The City Hall Subway stop remains intact, but flies by in an instant outside the windows of the 6 Train. The KYRIE 1 is built for Irving’s game-changing speed and deception with its 360-degree dynamic traction, Zoom Air and lockdown fit.
The Flatiron Building is a quintessential New York showstopper. Architects nestled this jewel into a tight city block defined by the converging geometry of Fifth Avenue and Broadway.
LeBron James and his 12th shoe, the LEBRON 12, embody a bold aesthetic and indisputable strength similar to the Flatiron Building. The LEBRON 12 leverages distinct materials for structure, and boasts a purposeful design with unexpected geometric angles.
The collection featuring the KOBE X, KD 7, KYRIE 1 and LEBRON 12 is available globally at nike.com and select retail locations. The KOBE X and KD 7 are available on Feb. 13. The KYRIE 1 and LEBRON 12 are available on Feb. 14.
The collection also features matching t-shirts, hats and socks connected to each of the four shoes. Additional information on All-Star can be found at www.Nike.com/ZoomCity