It’s March. It’s Madness. With the Men’s 2016 NCAA College Basketball Tournament schedules officially locked, Nike schools are front and center, ready to bring their game and dance their way to Houston, in pursuit of the championship trophy.
To be precise, this year Nike Inc. proudly represents 69% of the men’s and 58% of the women's participants.
Reppin' Their Alma Mater
The heat of the Big Dance burns hot, even long after athletes leave campus, which makes March the time for players, students and alumni to rep their choice school. All they need to do is take cues from Nike Basketball athletes DeMarcus Cousins, DeMar DeRozan, Aaron Gordon, Draymond Green, Kyrie Irving, Kelly Olynyk and Karl-Anthony Towns. Each proudly and boldly reps their respective alma mater.
Reppin in the Sweet 16
With the Sweet 16 starting today, current champion contenders are expected to debut the Nike Always Reppin pack. Teams will have the option to wear the Nike KD8, The Nike KOBE 11, the Nike KYRIE 2 and the Nike LEBRON 13 in team-specific colors featured on the Swoosh.