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Nike Basketball Opens Season With “Come Out of Nowhere” Campaign

Last year, the impossible happened. A deficit so hopeless, only the extraordinary could conquer it. But a gutty shot and a stunning chase-down block later, and the dream was realized. A championship with its roots in the unexpected has now led to an NBA season where out-of-nowhere triumph is expected.

What will happen this year?

There’s just no predicting this game.

Nike Basketball’s new film, "Here You Are," kicks off its season-long Come Out of Nowhere journey and was directed by Mark Romanek in Cleveland and Los Angeles.

This Season's Cast of characters:

Kevin Durant

Kyrie Irving

LeBron James

Paul George

Anthony Davis

DeMar DeRozan

Jordan Clarkson, D'Angelo Russell and Julius Randle

Isaiah Thomas

These images will appear as posters and projections in the athlete's respective home market.

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