Nike News

Your source for the latest NIKE, Inc. stories

Nike Applauds Shape America’s “50 Million Strong by 2029” Mission

The 50 Million Strong by 2029 announcement was made at North Beach Elementary School in Miami Beach, by SHAPE America officials E. Paul Roetert and Stephen Jefferies with Alberto M. Carvalho, Miami-Dade County Superintendent and Shellie Pfohl, Executive Director of the President’s Council on Fitness, Sports & Nutrition.

As kids across the country head back to school, Nike and the Society of Health and Physical Educators (SHAPE America) are committed to promoting physical activity as a critical part of children’s days. Accordingly, Nike is proud to support SHAPE America’s launch of “50 Million Strong by 2029” (50 Million Strong), a national initiative and call-to-action for all schools in the United States to have well-designed health and physical education programs that provide opportunities for students to meet the recommended 60 minutes of daily physical activity.

“Nike believes in the power of sport to unleash human potential,” said Vanessa Garcia-Brito, Senior Director of Communications & Partnerships for Nike Global Community Impact. “We know that active kids do better in school and in life, and initiatives like '50 Million Strong by 2029' are key to helping kids find the joy in movement and the opportunity to lead happier, healthier lives. We are excited to see this nationwide commitment and applaud Miami-Dade County Schools for being a leading example.”

“50 Million Strong by 2029” is an exemplary response to delivering early positive experiences with sport and physical activity, one of the two asks in Designed to Move, the framework for action Nike spearheaded with more than 70 expert organizations, aimed at reversing the physical inactivity epidemic around the world. Since the release of Designed to Move, Nike has continued to invest in opportunities to accelerate children moving in their schools and communities, including partnering with Let’s Move! Active Schools, Aspen Institute’s Project Play and other leading organizations.

With its commitment to physical activity extending from pre-K through high school, Miami-Dade County Schools are poised to reach 356,000 students each year. A strong start to reaching 50 million by 2029, and a shining example for schools across the country to follow.

About Nike Community Impact

Nike believes in the power of sport to move the world and unleash human potential. However, the world is moving less and less, and today's generation of children is the least physically active ever. That’s why Nike works to get kids (ages 7-12) active early and for life, because active kids are happier, healthier and more successful. Together with its employees, partners, consumers and athletes, Nike also supports important causes that strengthen communities across the globe. Learn more.