Nike News

Your source for the latest NIKE, Inc. stories

Nike announces LeBron James Asia Tour summer 2005

BEAVERTON, Ore. (7 July, 2005) – Nike announced today that it will host basketball phenomenon, LeBron James, on a three-city tour of Asia. Designed as a cross-cultural exchange between LeBron and young kids throughout Asia, the Tour will make stops in Tokyo, Beijing and Hong Kong beginning August 2nd.

From the first day LeBron James picked up a basketball, he has never played alone, and he's not about to start. LeBron knows he is the sum of his experiences, those that he has shared with his mentors, coaches, teammates and fans. And through his Asia Tour Summer 2005, LeBron and Nike hope to create new experiences for him with kids in Asia.

"I'm very excited about going to Asia," says LeBron James. "I've heard a lot of great things about the basketball culture in Asia, and I can't wait to meet the kids, and inspire them with my style of play, and be inspired by theirs."

The LeBron James Asia Tour Summer 2005 will create a cross-cultural exchange between LeBron and the people of Asia, especially the kids. As he connects with the kids of Asia, he will inspire and be inspired by them. The Tour will ultimately bring west to meet east, and east to meet west, and will be a great learning experience for everyone.

Beyond his dedication on the court, LeBron James is dedicated to making a difference off the court. In the US, LeBron is the spokesperson for Nike's PE2GO program. Implemented by NikeGo, Nike's signature US Community Service program, PE2GO helps increase the quality and quantity of physical education in schools where physical education classes have been reduced or eliminated. During his tour through Asia, LeBron will continue his spirit of giving back to the community by participating in a court donation in Beijing.

LeBron James Asia Tour Summer 2005 Schedule:

  • August 2 - 3, 2005: Tokyo

  • August 4 - 5, 2005: Beijing

  • August 6, 2005: Hong Kong

About NIKE, Inc. NIKE, Inc. based in Beaverton, Oregon is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Bauer NIKE Hockey Inc., a leading designer and distributor of hockey equipment; Cole Haan(R), which designs, markets, and distributes fine dress and casual shoes and accessories; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories and Exeter Brands Group LLC, which designs and markets athletic footwear and apparel for the value retail channel.