Italian champions Juventus will play this season in a vibrant new third kit that features an intense burst of color to give players an even greater presence on the pitch.
For the first time, Juventus will wear an entirely green kit, which includes two tones of the color to create maximum impact. The shirt, shorts and socks all feature a lighter tone of green on the front, while a darker green cloaks the entire back.
In a nod to one of Juventus’s famous home colors, a black stripe divides the two tones along the sides of the kit. The stripe, designed to accentuate the players’ speed when they’re in motion, stretches from the collar, along both shoulders, down each side of the shirt and shorts, and right down to the socks.
“This half-and-half appearance is a traditional football design, but we added a new twist,” said Martin Lotti, Creative Director of Nike Football. “We wanted to utilize vibrant color so the kits look brighter at night against the grass and beneath floodlights. Under a dark sky, the kits will look electric, as if powered by batteries, and will provide a flash of color on the pitch.”
The shirt also boasts a classic design with a sophisticated polo neck collar and a three-button placket in the darker tone of green. Inside the back of the neck, a black-and-white-striped pennant tab honors Juventus’s famous home shirt and displays the message, “Fino alla fine” (Until the end).
The Juventus third kit will be available at nike.com, Nike Stores, juvestore.com, Juventus Store and select shops from Sept. 25.
While the new kit features Nike’s signature style and passion, it also delivers the latest in performance innovation, kit technology and environmental sustainability.
NIKE DRI-FIT TECHNOLOGY
Nike Dri-FIT technology draws sweat away from the body to the exterior of the shirts and shorts, where the moisture quickly evaporates. This allows players to perform at their absolute best by remaining cooler, drier and more comfortable.
Laser-cut ventilation holes and mesh panels in key areas of the kit also improve performance by increasing air circulation to the players’ bodies and regulating their temperatures throughout the 90 minutes on the pitch.
The kits are crafted from a new dual-knit fabric consisting of cotton and recycled polyester, which helps remove sweat and delivers a softer feel and an overall more flattering appearance.
In line with Nike’s commitment to superior performance with lower environmental impact, the kits continue to feature fabric made from recycled plastic water bottles. The shorts are made of 100 percent recycled polyester and the shirts are made of 96 percent recycled polyester, while the socks are composed of 78 percent recycled polyester.
Each kit is made using an average of 18 recycled plastic bottles, and since 2010, Nike has diverted almost two billion bottles from landfills.
By using recycled polyester, Nike also reduces the energy consumed in the entire process by up to 30 percent.
AN UPDATED AND PERFECT FIT
Nike captured 3D body scans of many of the world’s leading footballers to create a kit with an updated and perfect new fit. The modern fit effortlessly improves players’ comfort and performance by allowing the body to move more naturally within the kit.
Nike’s designers also spoke to players to understand what they want from a sock during a game. As a result, the Nike Elite Match fit sock for 2014 incorporates a sleeker and updated design created especially for football.
The sock features strategically cushioned zones to provide comfort and protection around the big toe and the anklebones — where the majority of impact occurs — while arch support provides a firm foundation for the foot to prevent slipping.
There is also less material on the sock to enhance players’ touch, while flex grooves on the ankle and top of the foot prevent bunching.