Nike and Jamie King introduce new dance and workout collections
January 20, 2005
NEW YORK (20 January, 2005) – Today Nike will unveil its new women's fitness dance collection as well as the new “Nike Rockstar Workout” fitness class created in collaboration with celebrity director/choreographer, Jamie King. The Nike Rockstar Workout will be available at Crunch Fitness throughout the country beginning in February 2005.
Also launching in February, Nike’s dance inspired “Gym Rhythms” footwear and apparel collection is designed for the quick, high-energy moves of a dance workout. The pieces are comfortable, stylish and allow for optimal performance in the studio during routines like the Nike Rockstar Workout.
“Nike knows that sport goes beyond the traditional courts and playing fields. We’ve focused on the athleticism of dance for women’s fitness,” said Darcy Winslow, General Manager of Women’s Fitness. “To add even more energy to our first dance inspired apparel and footwear collection, Nike’s unique partnership with celebrity director/choreographer, Jamie King, will create a series of dance workouts beginning with The Nike Rockstar Workout.”
The hour long Nike Rockstar Workout is the first in a series of dance-based workouts that will be created this year for Nike by MTV and Emmy Award nominated celebrity director/choreographer, Jamie King. King has collaborated with some of the country’s top artists including Madonna, Jennifer Lopez, Britney Spears, Prince, Christina Aguilara, Mariah Carey, Ricky Martin, Janet Jackson, Pink, Gwen Stefani and Shakira.
“Dance is my passion so I’m thrilled that Nike is embracing dance as a fitness trend with its new collection and the Nike Rockstar Workout,” said Jamie King, acclaimed director/choreographer "It's exciting that Crunch members throughout the country will be taking this class."
To develop the workout, King consulted with Crunch Fitness, National Director of Group Fitness Donna Cyrus.
"As a pioneer of innovative fitness programming, Crunch is thrilled to exclusively offer the Nike Rockstar Workout” said Donna Cyrus. "This class gives participants the extraordinary opportunity to learn Jamie King’s high energy moves that are sought after by today's biggest stars."
About Nike NIKE, Inc. based in Beaverton, Oregon is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Bauer NIKE Hockey Inc., a leading designer and distributor of hockey equipment; Cole Haan, which designs, markets, and distributes fine dress and casual shoes and accessories; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories.
About Crunch Crunch FitnessSM (www.crunch.com) is a bold and vibrant expression of fitness, fashion, music, entertainment and style. Based in New York City, Crunch serves nearly 100,000 members with 22 gyms in Los Angeles, Miami, Chicago, Atlanta and San Francisco. Renowned for fusing fitness and entertainment, Crunch has a philosophy of "no judgments" and an environment that welcomes people from all walks of life - regardless of shape, size, sex or ability. Crunch continually changes the way the world looks at exercise, with programs like Cardio Striptease, Ruff YogaSM, and Cycle Karaoke. Crunch also incorporates original apparel and accessories for men and women, chart-topping exercise videos, music compilation CDs and a lifestyle book series. Crunch is one of the premier brands of Bally Total Fitness Holding Corporation (NYSE: BFT).
About Jamie King Emmy Award and MTV Award-nominated director/choreographer Jamie King, host of MTV's The Grind and Fox's Dance Fever, is one of the most innovative artists working in the entertainment industry today. The director of Madonna's acclaimed Re-invention Tour, the highest-grossing concert tour of 2004, King has worked with an impressive array of artists including Prince, Pink, Christina Aguilera, Ricky Martin, Britney Spears, Shakira, Elton John, George Michael and Michael Jackson and is regarded a master at creating sensational musical and dance performances. www.jamiekingofficial.com