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Nike and FC Dynamo-Moscow Unveil First Kit in New Partnership

Dynamo Moscow unveiled the new kit for 2014-15 season, the first in a partnership with Nike.

The new kit was unveiled on a city playground in the eastern Moscow neighborhood of Lev Yashin, legendary Dynamo Moscow player and one of the greatest Russian footballers of all time.

Players of the current Dynamo squad proudly presented their new kit together with the club’s representatives.  To mark the special occasion, the first kit was presented to Valentina Yashina, widow of the legendary player.

“As the club’s manager and a former Dynamo player, I feel deeply touched with today’s event. I am inspired to start the new season by unveiling our new kit in a place that is so deeply connected with our club’s heritage,” said Alexey Smertin, FC “Dynamo Moscow” deputy executive director. “I am hopeful that new kit will become a symbol of true sportsmanship and the club’s pride.”

The new kit provides Dynamo with a striking new appearance as they boldly step in to a new season to compete in both the Russian Premier League and the Europa League this year.

The home and away kit features a classic and stylish design, brilliantly showcasing the club’s renowned blue and white colors. The home jersey is predominantly blue with white details on the sleeves, home shorts are plain white,blue socks with tonal trims complete traditional Dynamo-Moscow look. The away kit has a reverse design with classic all-white shirt, blue shorts and white socks. The color of the kit for the goalkeeper is traditionally black for Dynamo.

Kristjan Luha, Nike Russia General Manager, stressed the importance of the new partnership: “We are very proud to start working with Dynamo Moscow, a club that possesses an incredibly rich history and heritage in the sport. As part of our partnership, we will offer our most innovative performance products to support every need each player has on the pitch. We’re looking forward to a successful partnership and wish the club the best of luck in the new season.”

To pay homage to one of the greatest goalkeepers in the history of the game, Nike refurbished a courtyard pitch in the neighborhood where Lev Yashin honed his football skills.  The refurbished pitch will feature a high-quality street football facility and new durable surface, enabling footballers to play more and better.  The design and the graphics featured on the pitch tell the story of Lev Yashin, providing inspiration to a new generation of local players.

 “It is a huge honour to represent the club that nurtured the greatest footballer in the game history in Russia,” said Alexander Kokorin, Dynamo FC player. “We are young and ambitions, but we’re truly humbled and inspired by the club’s heritage. We will give it our best and won’t be afraid of taking risks as the victories of the past will always stay with us.” 

DYNAMO MOSCOW KIT

While this new kit features Nike’s signature style and passion, it has also been designed to offer players the very latest in performance innovation, kit technology and environmental sustainability.

NIKE DRI-FIT TECHNOLOGY

Nike Dri-Fit technology draws sweat away from the body to the exterior of the shirts and shorts where it quickly evaporates. This allows players to perform at their absolute best by remaining cooler, drier and more comfortable.

The laser-cut ventilation holes and mesh panels featured in key areas of the kit also improves performance by increasing air circulation to the players’ bodies and regulating their temperatures throughout ninety minutes on the pitch

ENVIRONMENTAL SUSTAINABILITY

Nike continues to place environmental sustainability at the heart of their kits, which are again made from recycled polyester this year. These kits have been created to provide both unrivalled performance benefits and lower environmental impact.

The kits are made from recycled plastic water bottles. The shorts are 100 percent recycled polyester; the shirts are 96 percent recycled polyester, while the socks are 78 percent.

Each kit is made using an average of 18 recycled plastic bottles, and over the last four years Nike has diverted almost two billion of these bottles from landfills to produce their kits. By using recycled polyester Nike is also reducing the energy consumed in the entire process by up to 30 percent. 

A NEW AND UPDATED PERFECT FIT

Nike took 3D body scans of many of the world’s leading footballers to create a kit with an updated and perfect new fit.  The new fit allows the body to move more naturally within the kit, and so effortlessly improves players’ comfort and performance.