This season, FC Barcelona will wear a bold new third kit that captures the club’s inherent brilliance and energy.
The kit consists of two tones of Volt yellow, which first appeared in Barcelona’s away kit in 2005. The shirt, shorts and socks all feature the distinct Volt color on the front, with a darker tone of the same yellow on the back.
The two tones are divided by blue stripes — honoring one of Barcelona’s famous home colors — that stretch along both sides of the kit from the collar, along both shoulders, down the shirt and shorts, and right down to the socks. The stripes are designed to accentuate the impression of speed when the players are in motion.
“The half-and-half appearance is a traditional football design, but we added a new twist,” said Martin Lotti, Creative Director of Nike Football. “We wanted to utilize vibrant color so the kits look brighter at night against the grass and beneath floodlights. Under a dark sky, the kits will look electric, as if powered by batteries, and will provide an almost electric flash of color on the pitch.”
The shirt also boasts a classic design with a sophisticated polo neck collar and a three-button placket in the darker tone of Volt.
The right sleeve of the shirt features a small Senyera, the flag of Catalonia and an enduringly proud symbol for Barcelona.
Inside the back of the neck, a blue pennant tab displays Barcelona’s inspirational club motto, “Mes que un club” (More than a club) and their foundation year of 1899, while “Barca” adorns the back of the neck in the same blue as their iconic home kit.
The new FC Barcelona third kit will be available to pre-order at nike.com/fcb from Sept. 16 and available to purchase in stores and online from Sept. 25.
While the new kit features Nike’s signature style and passion, it also delivers the latest in performance innovation, kit technology and environmental sustainability.
NIKE DRI-FIT TECHNOLOGY
Nike Dri-FIT technology draws sweat away from the body to the exterior of the shirts and shorts, where the moisture quickly evaporates. This allows players to perform at their absolute best by remaining cooler, drier and more comfortable.
Laser-cut ventilation holes and mesh panels in key areas of the kit also improve performance by increasing air circulation to the players’ bodies and regulating their temperatures throughout the 90 minutes on the pitch.
The kits are crafted from a new dual-knit fabric consisting of cotton and recycled polyester, which helps remove sweat and delivers a softer feel and an overall more flattering appearance.
In line with Nike’s commitment to superior performance with lower environmental impact, the kits continue to feature fabric made from recycled plastic water bottles. The shorts are made of 100 percent recycled polyester and the shirts are made of 96 percent recycled polyester, while the socks are composed of 78 percent recycled polyester.
Each kit is made using an average of 18 recycled plastic bottles, and since 2010, Nike has diverted almost two billion bottles from landfills.
By using recycled polyester, Nike also reduces the energy consumed in the entire process by up to 30 percent.
AN UPDATED AND PERFECT FIT
Nike captured 3D body scans of many of the world’s leading footballers to create a kit with an updated and perfect new fit. The modern fit effortlessly improves players’ comfort and performance by allowing the body to move more naturally within the kit.
Nike’s designers also spoke to players to understand what they want from a sock during a game. As a result, the Nike Elite Match fit sock for 2014 incorporates a sleeker and updated design created especially for football.
The sock features strategically cushioned zones to provide comfort and protection around the big toe and the anklebones — where the majority of impact occurs — while arch support provides a firm foundation for the foot to prevent slipping.
There is also less material on the sock to enhance players’ touch, while flex grooves on the ankle and top of the foot prevent bunching.