Nike Basketball’s releases over the past 20 years represent the definition and redefinition of the hoops shoe. A 20-year work-in-progress. In 2008, the Nike Hyperdunk was born.
“We were looking to do it in an expressive way — let’s reduce everything else around it and let the Nike Flywire come to life.”- Eric Avar
Nike Flywire gave the notion of “Flight” some extra might. The Nike Hyperdunk went over the head of its opponents by borrowing a concept from one of the modern world’s most impressive architectural feats — suspension bridges. By applying super-strong nylon filaments for precise support akin to the cables of a bridge, the Nike Hyperdunk was able to radically reduce weight by providing support material only where it’s needed.
Nike Flywire was originally conceived for featherweight track spikes by Jay Meschter in Nike’s Innovation Kitchen. Excited by the idea of removing significant weight out of a basketball upper, the team worked with the Nike Sports Research Lab to begin analyzing whether these fibers could withstand the lateral forces of side-to-side cutting in basketball.
The NSRL recruited one of their favorite big-framed test subjects, "Jake the Destroyer.” Jake’s habit of punishing early samples was well known, and high-speed video capture of his foot during hard cuts would be the first test.
Making believers out of some of the skeptics on the team, the video showed the early version of Nike Flywire successfully holding the foot on the footbed of the shoe during the testing.
Lead designer Eric Avar remembers the discussions. “This was one of those projects that created a lot of debate among the team early on.”
Once the Nike Flywire proved its mettle in testing, Avar and the team’s approach was to create a design that allowed most of the shoe to fall away into the background in order to make the Flywire in the midfoot the focal point. Another new Nike innovation, Nike Lunarlon, would also make its first appearance in a basketball shoe as a key performance element of a design that borrowed elements from a shoe that, at the time, was only the stuff of legend, the Nike Mag.
The Nike Hyperdunk seized the global stage when some of the USA Basketball athletes took to the courts of Beijing looking to recapture glory. This was a seminal moment for both American hoops and the future of basketball footwear design.
In celebration of the summer of basketball, we’re revisiting our most iconic Nike Basketball shoes of the past 20 years. Learn more.
The Converse x Dr. Woo collection releases January 20 on converse.com and at select retailers.
The Converse x Dr. Woo collection releases January 20 on ...
Limited units of the Nike VaporMax Plus drop today on SNKRS.
This spring, the Air Jordan I and Air Jordan XIII are reimagined with new color ways and the Air Jordan X celebrates its 23rd year.
This spring, the Air Jordan I and Air Jordan XIII are rei...
The AF1 CR7 is available January 11.
The iconic Jordan XI hits the gridiron this weekend.
A special-edition training shoe for quarterback Russell Wilson is...
The NikeCourt Melbourne collection, including the NikeCourt Air Zoom Vapor X, is available now for men and women on nike.com
The NikeCourt Melbourne collection, including the NikeCou...
Learn what this year’s dates, graphics and colors represent, and find out when NBA players will wear EQUALITY and BHM apparel on court. Products will be available starting January 15 on nike.com.
Learn what this year’s dates, graphics and colors represe...
The collection comes in women’s sizes 5-12.
The jacket system, pants, boots and gloves that make up Team USA's medal stand look celebrate success (while keeping the athletes warm and comfortable). You can buy the products January 15 on nike.com.
The jacket system, pants, boots and gloves that make up T...
How one woman went from an everyday exerciser to one race away from being Africa’s first female Olympic skeleton athlete in less than four months.
How one woman went from an everyday exerciser to one race...
Jordan Brand and Levi’s® come together for new collaboration.
Jordan Brand and Levi’s® come together for new collaborat...
The new Nike Motion Adapt sports bra features a smart technology that relaxes during low-intensity exercise and locks out when it senses running, jumping and other high-velocity movements — adapting to the athltete's body during every workout. Nike’s Spring 2018 bra collection is available now on nike.com and at select retailers.
The new Nike Motion Adapt sports bra features a smart tec...
The shoe releases February 1 on SNKRS.
Westrook's debut signature shoe, the Why Not Zer0.1, launches January 15 with limited quantities of the Mirror Image colorway. The 2-Way colorway releases February 15.
Westrook's debut signature shoe, the Why Not Zer0.1, laun...