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January 14, 2018

Nike’s 2018 EQUALITY BHM Collection

Using the power of sport to inspire and uplift, Nike’s EQUALITY products support inclusion for everyone by providing a platform for all athletes to celebrate and participate in this movement. The 2018 EQUALITY collection includes footwear, apparel and accessories in black or white with gold accents.

Additionally, select styles feature graphics derived from cymatics, the visualization of sound waves, drawn from a recording of Martin Luther King, Jr.’s “I Have a Dream” speech (specifically, his “I have a dream” and “created equal” soundbites). This was accomplished by using a cymatic camera to capture photos of the sound waves as those sounds passed through water.

A closer look at the 2018 Nike EQUALITY collection

NBA teams playing January 11-15 will wear the Nike “I Have a Dream” Tee during warm-ups, which was designed with the MLK Foundation and Martin Luther King III. It will be available early February.

Another way Nike supports equality for all is with its annual Black History Month (BHM) collection that celebrates black heritage around the world by fueling community action to create positive change.

The colors used in the latest BHM collection, which is highlighted by three signature basketball offerings and includes running and Nike Sportswear footwear as well as Jordan Brand apparel and accessories, were inspired by the Pan-African flag (Pan-Africanism is a worldwide intellectual movement that aims to encourage and strengthen the bond of solidarity between all people of African descent).

Select shoes in the BHM collection feature a specific date on which someone stood up for the values of equality, diversity and inclusion, changing the landscape to move the world forward.

Learn about these moments and get a look at the 2018 Nike BHM collection

The 2018 BHM collection also includes a short- and long-sleeve Jordan tee, a Jordan hoodie and Jordan hat that will be available February 1. In February, all NBA teams will wear BHM NBA warm-up tees featuring the following words that were chosen by the players: compassion, dream, empower, engage, equality, hope, inspire, justice, lead, listen, love, motivate, organize and unify. The tee will be available February 1.

Nike will continue to follow the inspiration of its athletes and employees to uplift and bring people together in the following months and beyond. To learn more and find a way to get involved, go to nike.com/equality

LICENSE GRANTED BY INTELLECTUAL PROPERTIES MANAGEMENT, ATLANTA, GEORGIA, AS EXCLUSIVE LICENSOR OF THE KING ESTATE.

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