Nike’s new flagship store, Nike NYC, covering more than 69,000 square feet at 650 Fifth Avenue at West 52nd Street, will open in late 2018.
“Our new flagship store is about serving all of our consumers - especially our NikePlus members — with pinnacle innovative products, a unique design and environment and the very best of personalized service,” says Heidi O’Neill, President of Nike Direct.
Floors one through four of the forthcoming store will feature a multi-sport assortment of product innovation and services. The lower level will be home to the Nike Speed Shop, which takes cues from Nike Live — Nike’s new small-format retail concept that will feature a curated, data-driven assortment of local essential products, inspired by the sporting heartbeat of the city. Services there include digital lockers for easy pick-up and returns, along with a sneaker bar for style advice.
The fifth floor, a Nike Expert destination designed to serve local Members, will provide access to unique products, experiences and customization opportunities. Members will enjoy access to one-on-one appointments with a highly-trained Nike Expert who can offer personal shopping and advice on all aspects of their sport goals and product needs.
When members check into the store they can receive push notifications based on preferences and their membership profiles. And when they scan a shoe's barcode using their phone’s camera, they’ll gain instant access to what’s available in their size and preferred color. NikePlus members will also be able to skip the line and instantly purchase product through a seamless digital checkout in the Nike app.