Filtering the new Nike Mercurial Superfly boot through their collaborative design lens, NIKE, Inc. President and CEO/designer Mark Parker, Fragment design founder Hiroshi Fujiwara and Nike design legend Tinker Hatfield deliver the Nike Free Mercurial Superfly by HTM. Dedicated to disciples of design and innovation, the groundbreaking shoe is inspired by the benefits of performance football and integrates Nike’s most celebrated performance technologies—from Flyknit to Nike Free. Moreover, the shoe underscores HTM’s ongoing tradition of hinting at the future of footwear design with disruptive interpretations that defy convention.
Preserving the boot’s performance benefits of fit, heightened sensation and natural motion, the Nike Free Mercurial Superfly by HTM addresses the rigors of everyday wear. To capture the aesthetic language of speed and style associated with the Nike Mercurial design ethos, it retains a lightweight Nike Flyknit upper. Similar to that of the Mercurial Superfly boot, the upper boasts a sock-like fit and high, integrated ankle cuff that eliminates distraction and enhances reaction.
Notably, the shoe’s incarnation in glowing Volt—a key Nike performance color originally introduced in London in 2012—celebrates the electrifying finals of the summer’s seminal football tournament in Brasil.
The Nike Free Mercurial Superfly by HTM arrives in Volt, with a White sole, on July 12 at NikeLab destinations around the world and on nike.com/nikelab.