Announced in June 2015, Nike’s partnership with the NBA begins with the 2017-18 season. Today, Nike and the NBA release details of the new Statement Edition uniform.
The Statement Edition uniform sets the tone for big games or rivalries and is inspired by the team's desire to make a bold statement every time they step on the court. For each team, the aesthetic expresses the specific spirit of the current roster.
For example, teams such as Boston, Chicago and Cleveland chose black bases — to convey a sense of strength and power — for their Statement Edition look. Each has team-specific detailing; Chicago's pays homage to its historic use of pinstripes, while Cleveland's displays the franchise's secondary logo. The latter conceit also follows in Milwaukee's Statement Edition uniform, where the team's powerful new Buck logo is front and center. Meanwhile, plays on heritage are evident in Denver (where the city's famous mile-high altitude is viewed as an advantage) and Philadelphia (where the team's Sixers script is emblazoned in white).
Perhaps the strongest declaration is made by the champs, the Golden State Warriors, as the franchise pays respect to the culture and legacy of its hometown: Oakland. Flipping an iconic graphic, the Warriors Statement Edition uniform reads "The Town" above a new team crest, which employs Oakland's family Oaktree (a design found on street signs and sourced by the team through Oakland's city government).
The Nike NBA Statement Edition uniform will be available November 20 on nike.com/nba.
Golden State Warriors
New Orleans Pelicans
New York Knicks
Oklahoma City Thunder
Portland Trail Blazers
San Antonio Spurs
Want It All is about working hard, playing with confidence and style at every level of the game. From the neighborhood streets to the NBA court, Donte wants it all.
Want It All is about working hard, playing with confidenc...
The new women’s shoe collection is available October 27 via the SNKRS App and at retailers worldwide.
The new women’s shoe collection is available October 27 v...
The Nike AF1 A-COLD-WALL* is available October 21 exclusively at the A-COLD-WALL* pop-up in London.
The Nike AF1 A-COLD-WALL* is available October 21 exclusi...
It's available starting October 23 exclusively on the SNKRS App in...
These are now available on the Nike App, nike.com and at select...
It’s available starting October 19 on nike.com and at select retailers.
James’s long-time designer dishes on the benefits of knit, the benefits of Max Air and delivering a new aesthetic.
James’s long-time designer dishes on the benefits of knit...
More choice and an all-new shopping experience mean there’s something for everyone — and every workout. This simple guide can help you find your perfect pair(s).
More choice and an all-new shopping experience mean there...
Nike’s first football boot built in Montebelluna, the Air GX, hit the pitch in 1997. The fabled facility updates the classic boot with the new Hypervenom GX, launching today.
Nike’s first football boot built in Montebelluna, the Air...
The partnership, in its twentieth year, will see Nike continue to design and supply apparel to the twenty-five football, futsal and beach football teams within the Portuguese Football Federation, as well as support the continued growth of the women’s game.
The partnership, in its twentieth year, will see Nike con...
The Jordan Brand Holiday ‘17 collection evolves the brand’s iconic heritage while shaping its future. From performance to sportswear to training, Holiday ‘17 is designed to help athletes Fly Above on and off the court.
The Jordan Brand Holiday ‘17 collection evolves the brand...
The Italian designer’s latest NikeLab collection offers a new take on the Air Force 1 and classic garments, including a luxury Nike Destroyer Jacket and an all-new Oxford shirt. The collection launches October 12 in North America, October 20 in Paris and October 21 globally.
The Italian designer’s latest NikeLab collection offers a...
OBJ’s latest pre-game design hooks up with an exclusive new apparel drop.
OBJ’s latest pre-game design hooks up with an exclusive n...
Two of football's greatest discuss CR7's evolution as a player and the special significance of his CR7 Mercurial Chapter 5: Cut to Brilliance boots.
Two of football's greatest discuss CR7's evolution as a p...
Hong Kong’s Wonder Kid shares his resolve and inspires every athlete by showing how overcoming daunting moments is critical to reaching goals.
Hong Kong’s Wonder Kid shares his resolve and inspires ev...