Announced in June 2015, Nike’s partnership with the NBA begins with the 2017-18 season. Today, Nike and the NBA release details of the new Statement Edition uniform.
The Statement Edition uniform sets the tone for big games or rivalries and is inspired by the team's desire to make a bold statement every time they step on the court. For each team, the aesthetic expresses the specific spirit of the current roster.
For example, teams such as Boston, Chicago and Cleveland chose black bases — to convey a sense of strength and power — for their Statement Edition look. Each has team-specific detailing; Chicago's pays homage to its historic use of pinstripes, while Cleveland's displays the franchise's secondary logo. The latter conceit also follows in Milwaukee's Statement Edition uniform, where the team's powerful new Buck logo is front and center. Meanwhile, plays on heritage are evident in Denver (where the city's famous mile-high altitude is viewed as an advantage) and Philadelphia (where the team's Sixers script is emblazoned in white).
Perhaps the strongest declaration is made by the champs, the Golden State Warriors, as the franchise pays respect to the culture and legacy of its hometown: Oakland. Flipping an iconic graphic, the Warriors Statement Edition uniform reads "The Town" above a new team crest, which employs Oakland's family Oaktree (a design found on street signs and sourced by the team through Oakland's city government).
The Nike NBA Statement Edition uniform will be available November 20 on nike.com/nba.
Golden State Warriors
New Orleans Pelicans
New York Knicks
Oklahoma City Thunder
Portland Trail Blazers
San Antonio Spurs
The new studio allows for real-time, live design directly on a shoe. The experience is open now at Niketown London.
The new studio allows for real-time, live design directly...
The KYRIE 4 launches December 15. With it, the shoe’s designer, Benjamin Nethongkome, aims to blaze new trails with Irving’s line.
The KYRIE 4 launches December 15. With it, the shoe’s des...
4,000 pairs of Ramos' player edition Tiempo are available December 19.
4,000 pairs of Ramos' player edition Tiempo are available...
A special-edition training shoe for quarterback Russell Wilson is...
It's available starting December 14 in women's sizing on the Nike App,...
It's available December 7 on the Nike App, nike.com and at select...
The new Nike Metcon 4 keeps everything training athletes have come to love about the shoe, but improves its durability and comfort in a big way. It’s is available on Nike iD December 19, on nike.com and at select retailers in North America January 1 and retailers globally January 4.
The new Nike Metcon 4 keeps everything training athletes ...
The special Mercurials celebrate CR7's continued achievements.
The special Mercurials celebrate CR7's continued achievem...
The shoe launches on December 14 at Overkill in Berlin.
The Soulland designer on his second collaboration with Nike SB, the enduring legacy of the Dunk and pushing boundaries.
The Soulland designer on his second collaboration with Ni...
Three new buildings open in 2018, and the largest of Nike’s World Headquarters (WHQ) expansion project — the new merchandising building that spans the equivalent of three city blocks — is expected to be completed in 2019.
Three new buildings open in 2018, and the largest of Nike...
Thanks to one of the original product creation triads, the all-new Nike Shox Gravity went from design to delivery in record time.
Thanks to one of the original product creation triads, th...
It will cover more than 69,000 square feet.
Nike's first ever made-for-athletes hijab is now available from the United Arab Emirates to Sweden. Learn why the garment has the power to inspire girls and women to follow their passion for sport.
Nike's first ever made-for-athletes hijab is now availabl...
Made famous during Nike’s Breaking 2 attempt, Nike's 4% system has redefined fast. Want proof? Check out the success athletes have had while wearing the Zoom Vaporfly 4% during this year's marathon season.
Made famous during Nike’s Breaking 2 attempt, Nike's 4% s...