In celebration of pride month, Converse welcomes international pop star and philanthropist Miley Cyrus to the brand as an ambassador of the YES TO ALL campaign to support LGBTQ youth and equality.
Through her Happy Hippie Foundation, Cyrus rallies for young people to stand up against the injustices that face LGBTQ youth today.In the same spirit, Converse says YES TO ALL, standing with youth, freedom of expression, and the belief that whatever gender, sexual orientation or identity, everyone should feel free to be exactly who they are.
This year, 100% of the net proceeds of direct sales from the Converse Pride Collection will go to charities supporting LGBTQ initiatives, including The Happy Hippie Foundation, whose mission is to create positive outcomes in the lives of lesbian, gay, bisexual and transgender youth around the world. The 2017 Pride Collection is a limited-edition collection of the iconic Chuck Taylor All Star and Chuck Taylor All Star '70 — designed to celebrate the LGBTQ community with bright colors and bold details.
“The Happy Hippie Foundation was created to stand up to the injustices LGBTQ youth face on a daily basis in the world today. Working with Converse as an ally in this movement means the world to me,” says Cyrus. “Converse champions youth and how important it is to give every young individual the ability to raise their voice and define their culture. I’m excited to work alongside a brand that shares both my values and style.”
Davide Grasso, Converse CEO & President, adds, “an icon in her own right, Miley provides an incredible voice for the youth of today. We are honored to stand with such a strong advocate for the LGBTQ youth communities and together encourage the world to say Yes to All. This is just the beginning of what will be an exciting partnership with Miley.”
The Converse Pride Collection launched in Converse stores and on Converse.com on May 25. For more information on Converse’s YES TO ALL program, visit Converse.com/YESTOALL.