Skip to Content

Nike News

Your source for the latest NIKE, Inc. stories

MAYOR MARTIN J. WALSH CELEBRATES OPENING OF CONVERSE RUBBER TRACKS IN BOSTON

In a show of support for local music artists, Boston Mayor Martin J. Walsh visited the Converse Rubber Tracks Studio in Boston at the company’s World Headquarters on Lovejoy Wharf. Officially opened on Wednesday, July 1, Converse Rubber Tracks provides emerging New England artists the opportunity to record their original music alongside a team of experienced engineers and producers, at no cost.

Converse President & CEO, Jim Calhoun, escorted Mayor Walsh on a special tour of the Converse Rubber Tracks studio and Converse’s 214,000-square-foot headquarters, which opened its doors in April 2015. The building sits on three-quarters of an acre of publicly accessible waterfront space, and includes Converse’s 10-story office, the Converse at Lovejoy Wharf retail store and the third permanent Converse Rubber Tracks recording studio, all serving collectively as the brand’s main hub in their mission to unleash creativity.

ABOUT CONVERSE RUBBER TRACKS

Established in 2011, Converse Rubber Tracks is a multifaceted global music platform that provides emerging artists the opportunity to unleash their creative spirit. Converse Rubber Tracks recording studios connect artists with experienced engineers to create original music in a professional studio, at no cost. The program includes permanent studios in Brooklyn, Sao Paulo and Boston, along with various Converse Rubber Tracks pop-up studios hosted around the world. Converse Rubber Tracks Live is a free, live music series that takes a Converse Rubber Tracks recording artist to the stage, handpicked by a renowned headliner. The digital extension of the program is the award-winning Converse Rubber Tracks Sample Library, a growing online collection of high-quality audio samples available to musicians globally, free of charge. For more information, please visit: www.converse.com/rubbertracks.

ABOUT CONVERSE

Converse Inc., based in Boston, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary sneaker such as the Chuck Taylor® All Star® sneaker, the Jack Purcell® sneaker and the One Star® sneaker. Today, Converse offers a diverse portfolio including men's, women's and children’s footwear, apparel and accessories. Converse product is sold globally by retailers in over 160 countries and through 90 company-owned retail locations in the U.S. For more information, please visit media.converse.com.

Press Contact

Christine Su

Converse

646-563-7455 / christine.su@converse.com