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勒布朗·詹姆斯携手耐克开启2013篮球之旅,运动闹钟号令全城

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勒布朗·詹姆斯于7月24日空降广州开启了2013耐克篮球之旅,之后詹姆斯将前往武汉和北京。这是詹姆斯第八次来到中国,此次他将向更多的中国青少年们证明酷暑阻挡不住求胜的脚步,能够主宰球场的王者必定在全天候都无懈可击,敢于接受任何环境的挑战才能显现出捍卫冠军的决心。

在为期四天的中国之行中,詹姆斯加入到城市中各大户外篮球场活动中,神秘造访最有城市体现的户外篮球公园,下场和球迷一对一并体验各城市篮球风格。并且,詹姆斯在每个城市都会有特别的活动:在广州,他将与中超联赛卫冕冠军广州恒大队的球员一起分享对各自运动的体会,并将向球迷们展示专为纪念他二度夺冠所设计的限量版冠军套装;在武汉,詹姆斯将参加“耐克篮球之夜”;转战北京之后,詹姆斯将来到太庙参加“京动全城,夜战四方”活动,鼓励更多青少年在这个夏天响应耐克JUST DO IT运动闹钟的号召出来运动,与朋友一起在运动场挥洒汗水。

今年夏天,耐克JUST DO IT夏季品牌活动为中国的青少年们带来了一个全新的运动启发——夜晚降临的时候,就是一天运动时刻的开始,在那时没有汽车来抢道,也没有燥热和喧嚣。月亮正在为你聚光,城市就是你的运动场,在天亮之前,任何比赛都不会散场。每晚7点 @JUSTDOIT会发出“运动闹钟”激励青少年走出家门,传递各种激励青少年朋友运动的信息,并提供参加耐克运动活动的资讯,号召青少年走出家门去运动、去流汗,将每晚8点到10点的黄金时间变为运动时间。

This summer LeBron James returns to China for his eighth tour with plenty to celebrate: his second straight league championship and a fresh final MVP award along with his fourth regular season MVP award. Kicking off on July 24, the four-day Nike China tour will take James to Guangzhou, Wuhan and Beijing to encourage young athletes to move more during the summer holidays.

James will make surprise appearances at popular outdoor basketball courts in each city to shoot hoops with young players onsite. He will also lead special activities at each stop. In Guangzhou, James will launch his championship product pack and meet with local football players who just won their second national league title to share the insights of the two sports. James will also participate in the "Nike Summer Nights" event in Wuhan, and in the “Battle of District” event at the Imperial Ancestral Temple in Beijing, one of the most iconic locations in China.

Throughout the summer, Nike Greater China will motivate young athletes to play more sports and be physically active with a new JUST DO IT campaign. Every night at 7 p.m., @Justdoit (China weibo account) will send out a “wake-up call” to encourage young athletes across China to set aside 8 - 10 p.m. as their time to do sports.