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LeBron James Helps Bring RISE 2.0 Initiative to a Close

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LeBron James' Asia tour includes visits to Shanghai and Manila. The cities are just two of the destinations that make up Nike’s RISE 2.0 initiative, designed to help kids reach their full potential both on and off the court. This summer, the initiative has engaged Nike athletes Anthony Davis, Paul George, Kobe Bryant and now James to work with participants to develop their basketball skills and to instill in them important life lessons. In both Shanghai and Manila, James translated this mission to action as he trained with the young athletes, whittling the field of 28 players down to 12.

“These kids are working hard and are rising to the next level,” explains James. “It’s great to be a part of that.”

Manila

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A larger-than-life mural of LeBron James is featured on the court at the center of a tenement in Manila, where James visited on his recent trip to the Philippines.
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LeBron James shares a moment with a young Filipino basketball player.
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LeBron James shared inspirational words with the residents of a Manila tenement on his recent trip to the Philippines.

Shanghai

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LeBron James has a laugh with participants in a Father and Son/Daughter clinic designed to teach kids and their fathers the importance of staying active.
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LeBron James celebrates with a young basketball player at a Father and Son/Daughter clinic designed to teach kids and their fathers the importance of staying active.
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LeBron James and basketball legend Yao Ming team up to dedicate a new basketball court in Shanghai, the first public court using Nike Grind for its surface.
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LeBron James poses with the final members of the RISE initiative and young French players under the guidance of designer Stephane Ashpool at the House of King James in Shanghai.
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LeBron James is guarded by a young basketball player participating in Nike’s Unlock the Gates program designed to get kids active despite having playgrounds locked during afternoon and weekend hours in China.