Nike News

Your source for the latest NIKE, Inc. stories

Kyrie Irving Unveils the KYRIE 1 NIKEiD Shoe in Brooklyn Tonight

NIKEiD allows one of basketball’s most electric young stars, Kyrie Irving, to personalize his own signature shoe, the KYRIE 1. Nike’s newest signature athlete will debut the KYRIE 1 NIKEiD when he takes the court in Brooklyn tonight. 

Nike Basketball unveiled the KYRIE 1 with an exclusive event honoring its past, present and future signature athletes in New York City last week.  It’s the first signature shoe ever available on NIKEiD in its inaugural season.

The KYRIE 1 delivers three primary benefits: pinpoint responsiveness with Nike Zoom Air cushioning, outstanding grip with a 360-degree dynamic traction pattern and ultra support with Hyperfuse construction.  

The KYRIE 1 can be personally customized on NIKEiD with features including:

  • 19 total base colors

  • 21 accent colors including metallic gold, metallic silver and glow-in-the-dark

  • Speckle graphic on the midsole and heel

  • Outsole options: glow-in-the-dark, multicolor, solid, translucent and outdoor (XDR)

  • Three personalization options: number on the heel, initials on the heel, custom printing with up to 10 characters on the inside tongue

  • Laces available in both solid and zig-zag pattern

KYRIE 1 NIKEiD 360-degree dynamic traction wrapping up the side wall can be customized with different outsole color options
KYRIE 1 NIKEiD customization options on the heel and inner tongue
KYRIE 1 NIKEiD speckle graphic on the heel

Irving will wear a steady mix of new NIKEiD designs on court throughout the season as part of the NIKEiD On-Court Program. Other players who will feature NIKEiD on-court customization include Nick Young in Los Angeles and JR Smith in New York, along with signature athletes Kobe Bryant, Kevin Durant and LeBron James.

The KYRIE 1 NIKEiD is currently available for customization worldwide on NIKEiD. The KYRIE 1 Dream colorway will be available in North America on Dec. 23 in adult and kids sizes at and select retail destinations.  The KYRIE 1 Deceptive Red colorway is available globally on Jan. 10, 2015.