Five-time champion Kobe Bryant inspires global leaders to adapt to succeed.
In Nike Basketball’s newest campaign, Kobe Bryant steps beyond his role as a basketball superstar and into the role of a motivational speaker. Learning from his own lessons of success on the court, Kobe inspires some of the most accomplished business, entertainment and sports leaders across the globe to reach for even greater success in their own lives. Dubbed "The KobeSystem: Success for the Successful," Bryant's winning philosophy is grounded in his proven ability to adapt to succeed as a player and also reflected in his revolutionary new signature shoe, the Nike Kobe VII System Supreme.
Bryant knows a thing or two about adapting over the course of his 16-year career as a five-time World Champion, thirteen-time All-Star and gold medalist. He’s learned the importance of motivation, attention to detail, preparation and leadership. This experience is brought to life in Kobe’s new role as a motivational speaker expanding beyond the traditional success pyramid by challenging others to go “over the top” even when they think they’re reached their peak.
“It’s fun to work with a group of very successful people and inspire them to reach new levels of success by using the KobeSystem,” said Bryant. “I’m teaching them how to adapt to succeed to go to that “next level.”
The cast features the following leaders from stage to screen, field to court, outer space to real-life motivational speaker:
Aziz Ansari, Acclaimed comedian and actor
Richard Branson, Entrepreneur and philanthropist
Landon Donovan, International soccer star
Larry Fitzgerald, All-Pro football player
Jerry Rice, Hall-of-Fame football player
Tony Robbins, Motivational speaker and best-selling author
Paul Rodriguez, Skateboard extraordinaire
Hope Solo, Gold-medal winning soccer player
LeeHom Wang, Award-winning Chinese entertainer
Kanye West, Multi-platinum recording artist
Serena Williams, Grand Slam tennis champion
The KobeSystem campaign’s overarching mantra of ‘Attack Fast, Attack Strong’ was built upon Kobe’s new footwear, the Nike Kobe VII System Supreme. The Nike Kobe VII System Supreme is a performance footwear system allowing players to adapt to succeed by customizing the shoe, switching ankle support and midfoot cushioning. The Nike Kobe VII System Supreme edition includes two interchangeable insert options allowing players to switch out the cushioning and ankle support to match their style of play. The Attack Fast insert features a Phylon midsole with Nike Zoom units in the forefoot and heel for lightweight responsiveness, while the Attack Strong insert offers a full-length Cushlon midsole and an ankle cuff for a plush, comfortable ride with great support. Kobe debuted the new shoe on Christmas day and will wear it throughout the season, adapting to his needs.
“Kobe’s versatility on the court combined with the adaptive nature of his latest signature shoe, the Nike Kobe VII System Supreme, fueled this new campaign,” said Adam Roth, Global Marketing Director for Nike Basketball. “Kobe’s success truly transcends the court and can inspire others to go beyond what they think is possible. This multi-media campaign invites consumers to be an active part of the KobeSystem, in sport and in life.”
In addition to the TV spot, the KobeSystem personalities will be featured in a variety of digital content films including testimonials proclaiming their affinity for “the system” and individual films showing where they fit on Kobe’s success pyramid. Beginning January 23 the KobeSystem will take over Nike Basketball’s Twitter handle - @NikeBasketball. The #KobeSystem hash tag will be tied to the campaign.
Shot in Hollywood, the Nike KobeSystem “Success for the Successful” commercial spot was directed by Jody Hill. Known for his role as co-creator and executive producer of the series Eastbound & Down, Hill has directed, produced and acted in a variety of features films. The campaign was produced by Wieden + Kennedy of Portland, Ore.
The One Star Hotel is located at 155 New N Rd Hoxton, London N1 6TA and will be open February 16 and 17 from 12 p.m. to 6 p.m. and 8 p.m. to late.
The One Star Hotel is located at 155 New N Rd Hoxton, Lon...
This game-changing evolution of Nike Flyknit construction - that debuts today on the Mercurial Superfly 360 and Mercurial Vapor 360 - offers a more precise fit that enables ultimate agility and quickness.
This game-changing evolution of Nike Flyknit construction...
Following the unveil of the first-ever Jordan Brand NBA All-Star Edition uniforms, the brand will welcome a new generation to experience greatness during basketball’s mid-season spectacular.
Following the unveil of the first-ever Jordan Brand NBA A...
These two new colorways will be available February 14 on nike.com and at...
Musician Justin Timberlake collaborated with Nike designer Tinker...
It launches February 10 on SNKRS and at select retailers.
Many of London's top sports heroes - including Mo Farah and Harry Kane - and artists, as well as 258 real-life young Londoners, make an appearance in Nike's latest film, Nothing Beats a Londoner, that puts a spotlight on the city's vibrant youth culture and inclusive sports community.
Many of London's top sports heroes - including Mo Farah a...
Special athlete and collaborator apparel and footwear makeups will be available on nike.com and at select retailers beginning February 15.
Special athlete and collaborator apparel and footwear mak...
The Italian designer’s latest NikeLab collection offers a new take on the Air Force 1 and basketball inspired garments, including a jersey, jersey dress and pullover hoodie. The new Nike x RT collection will be available February 16.
The Italian designer’s latest NikeLab collection offers a...
For the 20th anniversary of the Mercurial, Nike debuts a new 360 fit on its best boot yet. Mercurial 360 will debut on pitch this weekend and will be available February 14 on nike.com.
For the 20th anniversary of the Mercurial, Nike debuts a ...
The 20-year NBA veteran settles into his retirement by pushing his signature line forward for the next generation of basketball greats. The new shoe will be available February 17 on nike.com and select Nike retailers.
The 20-year NBA veteran settles into his retirement by pu...
The Nike Mercurial Touch Elite gloves reduce the bulk and stiffness of traditional mitts to unleash the ultimate potential of a goalkeeper's hands.
The Nike Mercurial Touch Elite gloves reduce the bulk and...
The new shin guards feature small spikes on top of the face of the guard that safely pierce the sock, locking it into place. The game-changing design will be available Fall 2018.
The new shin guards feature small spikes on top of the fa...
The Nike Merlin football for the 2018-2019 season incorporates advanced design, materials and construction. It will be available Summer 2018.
The Nike Merlin football for the 2018-2019 season incorpo...
Jersey Shop is Nike’s new mobile-first, go-to store for the best soccer kits. It also invites creative communities to get involved in facilitating the design, manufacture and sale of the shop's shirts.
Jersey Shop is Nike’s new mobile-first, go-to store for t...