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Kobe Makes a Surprise Appearance in Nike's Play Russian Campaign
December 10, 2013

Kobe Makes a Surprise Appearance in Nike's Play Russian Campaign

Kobe Bryant gets in on the action in Nike’s new ‘Just Do It’ campaign which celebrates the way Russians embrace the winter as their playground and challenges the world to #playrussian.

As Kobe Bryant makes his return to the court following an Achilles injury, Nike introduces the latest version of its “Play Russian” campaign featuring the 5-time World Champion.  Just in time for a bit of comeback inspiration, the 15 second film sees Kobe watching how Russian athletes in this campaign push themselves to new limits as they embrace the cold.

The “Play Russian” campaign aims to inspire movement in the streets of Moscow, and around the country, building momentum around the Winter of Sport. Physical, digital and social media activations will inspire and enable athletes at any level to live out their Russian spirit, even when the temperature drops far below zero.c

Click here for more info on the “Play Russian” campaign. For access to the digital hub, please visit playrussian.nike.com.