Skip to Content

Nike News

Your source for the latest NIKE, Inc. stories

Kobe Bryant Visits Europe to Inspire the Next Generation

Kobe Bryant returns to Europe, specifically the Netherlands followed by Italy, where he moved with his family as a child. Honoring this influential early experience and his affinity for the continent, Bryant and Nike Basketball began a multi-city tour with a mission to inspire and engage young athletes while affirming Bryant's legacy as a dedicated teacher and relentless innovator.

Day 3, Maranello and Reggio Emilia, July 23

Traveling south to experience top design innovation, Bryant arrives at the Ferrari world headquarters in Maranello, Italy.
Shortly after arrival, excitement kicks in with a ride over to the headquarters' historic test track, Fiorano circuit, in the new GTC4Lusso.
Jerry Sawyer and Bryant enjoy action on the test track.
Bryant settles in as a passenger to learn some techniques.
Bryant is now behind the wheel himself driving the Ferrari F12tdf.
The California and 488 GTB models flank Bryant in front of the original office of founder Enzo Ferrari, an innovator greatly respected by Bryant for his meticulous standard.
Luca Bresciani gets some basketball tips from Bryant, who really learned the game in this region of Italy.
Championship pedigree is apparent throughout the headquarters.
The private tour ends with a look at the company's innovative rise.
Past meets present at a childhood court where Bryant played.
Bryant stands between his childhood coach (left) and friend (right) as he inspires local kids in Reggio Emilia, a city in northern Italy where he learned the game as a child.
The crowd soaks up every word as Bryant addresses them in fluent Italian.
Bryant never forgets his roots as he shares memorable stories of childhood in Reggio Emilia.
A fan is overjoyed after receiving encouragement from Bryant.
Bryant's visit to his hometown digs ends before traveling back to Milan.

Day 2, Milan, July 22

The day begins with a Rolling Stone magazine photo shoot.
Legendary Italian coach Ettore Messina (left) and current NBA player Marco Belinelli greet Bryant before beginning interviews.
Milan's modern Porta Nuova business district serves as Bryant's backdrop.
With similar career achievements, A.S. Roma footballer Francesco Totti shares autographs with Bryant as the two share mutual respect.
Italy is where Bryant grew up and started to play basketball, so he feels a special bond with young Italian athletes.
Team pride comes alive at the Palalido, a classic Milan sports hall, as Bryant motivates the young players.
Milan's city center erupts for Bryant.
Speaking fluent Italian, Bryant laughs with a group of specially selected fans who attend his afternoon visit at Foot Locker's House of Hoops.
Mamba's out as excited fans say farewell.
A special Friday evening event begins at La Triennale di Milano, an internationally renowned design and art museum filled with amazing inspiration.
Bryant meets the mayor of Milan, Giuseppe Sala, one of many event guests sharing stories with Bryant throughout the evening.

Day 1, Hilversum, July 21

Bryant's first day in Europe begins with a stop to the Nike European Headquarters in Hilversum.
Bryant shares inside stories with employees including his 60-point finale.
Bryant visits Dudok Arena, a local public gym, and speaks to kids aged 9-18 years from a summer basketball camp in the Netherlands.
Reading subtle nuances of your competition can give these athletes an advantage, like the footwork on a pump fake, as Bryant explains.
The athletes put Bryant's tips to use as the clinic draws to an end.