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Kobe Bryant Visits Europe to Inspire the Next Generation

Kobe Bryant returns to Europe, specifically the Netherlands followed by Italy, where he moved with his family as a child. Honoring this influential early experience and his affinity for the continent, Bryant and Nike Basketball began a multi-city tour with a mission to inspire and engage young athletes while affirming Bryant's legacy as a dedicated teacher and relentless innovator.

Day 3, Maranello and Reggio Emilia, July 23

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Traveling south to experience top design innovation, Bryant arrives at the Ferrari world headquarters in Maranello, Italy.
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Shortly after arrival, excitement kicks in with a ride over to the headquarters' historic test track, Fiorano circuit, in the new GTC4Lusso.
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Jerry Sawyer and Bryant enjoy action on the test track.
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Bryant settles in as a passenger to learn some techniques.
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Bryant is now behind the wheel himself driving the Ferrari F12tdf.
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The California and 488 GTB models flank Bryant in front of the original office of founder Enzo Ferrari, an innovator greatly respected by Bryant for his meticulous standard.
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Luca Bresciani gets some basketball tips from Bryant, who really learned the game in this region of Italy.
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Championship pedigree is apparent throughout the headquarters.
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The private tour ends with a look at the company's innovative rise.
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Past meets present at a childhood court where Bryant played.
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Bryant stands between his childhood coach (left) and friend (right) as he inspires local kids in Reggio Emilia, a city in northern Italy where he learned the game as a child.
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The crowd soaks up every word as Bryant addresses them in fluent Italian.
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Bryant never forgets his roots as he shares memorable stories of childhood in Reggio Emilia.
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A fan is overjoyed after receiving encouragement from Bryant.
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Bryant's visit to his hometown digs ends before traveling back to Milan.

Day 2, Milan, July 22

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The day begins with a Rolling Stone magazine photo shoot.
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Legendary Italian coach Ettore Messina (left) and current NBA player Marco Belinelli greet Bryant before beginning interviews.
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Milan's modern Porta Nuova business district serves as Bryant's backdrop.
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With similar career achievements, A.S. Roma footballer Francesco Totti shares autographs with Bryant as the two share mutual respect.
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Italy is where Bryant grew up and started to play basketball, so he feels a special bond with young Italian athletes.
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Team pride comes alive at the Palalido, a classic Milan sports hall, as Bryant motivates the young players.
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Milan's city center erupts for Bryant.
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Speaking fluent Italian, Bryant laughs with a group of specially selected fans who attend his afternoon visit at Foot Locker's House of Hoops.
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Mamba's out as excited fans say farewell.
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A special Friday evening event begins at La Triennale di Milano, an internationally renowned design and art museum filled with amazing inspiration.
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Bryant meets the mayor of Milan, Giuseppe Sala, one of many event guests sharing stories with Bryant throughout the evening.

Day 1, Hilversum, July 21

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Bryant's first day in Europe begins with a stop to the Nike European Headquarters in Hilversum.
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Bryant shares inside stories with employees including his 60-point finale.
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Bryant visits Dudok Arena, a local public gym, and speaks to kids aged 9-18 years from a summer basketball camp in the Netherlands.
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Reading subtle nuances of your competition can give these athletes an advantage, like the footwork on a pump fake, as Bryant explains.
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The athletes put Bryant's tips to use as the clinic draws to an end.