Serving as a retail and brand experience hub for athletes, creatives and passionate Jordan consumers, the new Jumpman LA space at 620 South Broadway prepares the community for flight. In partnership with Footaction, the 24,906-square-feet location sits in the heart of downtown Los Angeles and features a pinnacle product lounge, sports-science-equipped Flight Lab and full regulation-size rooftop basketball court.
“Los Angeles is a city of champions and continues to develop some of the world’s most talented athletes and creatives,” says Jordan Brand President Larry Miller. “After seeing firsthand how passionate this community is about the Jumpman during last year’s All-Star Weekend, we are thrilled to open a space here permanently and continue to help make this a place where champions of sport, art and culture can thrive.”
To that end, Jumpman LA is anchored by three core spaces that invite interaction and engagement. The state-of-the-art Flight Lab offers one-to-one diagnostic and performance testing, as well as product customization. The store’s twin Flight Lounges are designed to showcase brand storytelling and local artists alike. Finally, on the rooftop, the Flight Deck will host local Jordan-Brand-sponsored schools and others on its regulation-size court.
“As Jordan’s exclusive retail partner for North America Jumpman stores, Footaction is thrilled to see the Downtown LA space come to life," says Ken Side, Vice President and General Manager of Footaction. "We pride ourselves on the one-to-one experience offered to each and every consumer that visits Jumpman LA."
Jumpman LA, located at 620 South Broadway, opens October 20 at 8:23 a.m.