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With Maison Château Rouge, Jordan Brand Aims to “Unite Youth International”

  • Jordan Brand’s collaboration with Maison Château Rouge further cements the Jumpman’s multifaceted connection to the city of Paris.
  • With Maison Château Rouge founder Youssouf Fofana, Jordan Brand brings the youth culture of Paris’ Château Rouge neighborhood to the world. 
  • Inspired by African heritage and the union of different cultures of Château Rouge, the apparel and footwear honors the multicultural energy of European basketball.

Founded by Youssouf Fofana, Maison Château Rouge aims to create a new cultural heritage for Fofana’s Château Rouge neighborhood and bring it to the world. With Jordan Brand, Fofana captures the youth culture of his Paris, translating both African influence and the multicultural energy of the area into a new collection of footwear and apparel. 

With tops, trousers, jackets, Jordan Series Mid and Jordan 2, the Jordan Brand x Maison Château Rouge collection delivers on Fofana’s desire to celebrate the aesthetics of the African diaspora and encourage a new creative language. It’s a reminder that while every project starts small (on a local court or as a small neighborhood dream), there are no boundaries to how far the message can spread. 

The Jordan Brand x Maison Château Rouge collection launches June 24.