It has been over 30 years since the Windy City first embraced Michael Jordan as its own. The champion’s hard work and perseverance summarily proved the designation “Greatest Of All Time” or “GOAT” irrefutable. Today, 32 South State Street opens in Chicago, linking this extraordinary heritage to the future of Jordan Brand.
In partnership with Footaction, the store operates as a pinnacle retail experience that celebrates the performance, style and soul of the brand.
Grand opening festivities included appearances by Jordan Brand family members Jimmy Butler, Alshon Jeffery, Jabari Parker, and Dexter Fowler, who led local Chicago high school teams through dedicated training sessions. Local artists and influencers — including Hebru Brantley, Don C and Fugscreen — brought the heritage and passion of Chicago to life, while rapper and Chicago-native, Twista, treated fans to a high-energy performance.
Located directly above the 32 South State Street store, Station 23 aims to serve elite high school athletes from the local community who are looking to take their game to the next level. The training lab, created with Michael Jordan’s own commitment to training in mind, incorporates workout sessions by some of the most talented trainers in the Chicago area. It also features digital training stations, a basketball court and a premiere strength and conditioning facility.
At Station 23's customization booth, fans are able to put personal touches on Jordan Brand apparel and footwear. On site machines provide custom vinyl applique, patches and direct to garment image printing.
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