BEAVERTON, OR (February 4, 2010) – Last night, Jordan Brand, a division of NIKE, Inc., unveiled its latest chapter of the “Become Legendary” national brand campaign, entitled “Nightmares Never Sleep” starring Team Jordan and All-Star athlete Dwyane Wade.
“Nightmares Never Sleep” headlines an integrated marketing campaign debuting the AIR JORDAN 2010 worn by Dwyane Wade in the ad. The television spot takes viewers to another world view of a basketball player's “nightmares” when dealing with the unstoppable, All-Star Dwyane Wade on-court during an intense basketball game. Wade will be the first Team Jordan athlete to debut the AIR JORDAN 2010 on-court during this year’s All-Star weekend.
“We chose the ‘Nightmares Never Sleep’ spot to debut the AIR JORDAN 2010 and to show how unstoppable Dwyane Wade is as a basketball player,” said Sean Tresvant, Marketing Director for Jordan Brand. “The ad also continues the Brand’s celebration of the 25th anniversary of the AIR JORDAN basketball shoe.”
Created by W&K New York, “Nightmares Never Sleep” will air today on major networks including ESPN, TNT, ABC, and in cinemas nationwide. Print ads will also be featured in Antenna, RISE, Slam, XXL, Dime, Bounce and Sole Collector in upcoming January-March issues.
The integrated ad campaign will also be fully complemented with a digital presence, created by Blast Radius, for www.Jumpman23.com, as well as in-store retail marketing and consumer events throughout 2010.
About Jordan Brand A division of NIKE, Inc., Jordan Brand is a premium brand of footwear, apparel and accessories inspired by the dynamic legacy, vision and direct involvement of Michael Jordan. The Jordan Brand made its debut in 1997 and has grown into a complete collection of performance and lifestyle products. The Jordan Brand remains active in the community by donating a portion of its proceeds to Jordan Fundamentals, an education grants program for teachers.
For more information on Jordan Brand, visit www.Jumpman23.com.