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Jordan Brand to Launch AJ2012 Flight Lab During NBA All-Star 2012

During NBA All-Star 2012 in Orlando, the Jordan Brand will roll out the debut of the AJ2012 Flight Lab. The AJ2012 Flight Lab is a mobile retail unit that provides an elevated experience to explore the AJ2012’s interchangeable technology. 

How it Works:

The Lab’s dynamic layout utilizes customized training drills, interactive content, and enhanced media to introduce the AJ2012’s personalized performance system. While accompanied by a dedicated tour guide, consumers will have the opportunity to engage Jordan’s three performance silos (Fly Around, Fly Over, Fly Through) followed by an immersive technology exhibition.  The experience culminates with an opportunity to ‘Choose Your Flight’ by configuring a limited heritage colorway of the AJ2012 shoe properly adapted to your game. 

Location and Dates:

Florida Mall (grass area)

8001 S. Orange Blossom Triangle

Orlando, FL 32809

Thursday – 10am – 9pm

Friday – 10am – 9pm

Saturday – 10am – 9pm

Sunday – 12pm – 6pm