Jordan Brand Takes Flight at the World Streetball Championship in Paris
July 10, 2017
The past weekend, Paris hosted the annual international basketball competition Quai 54 World Streetball Championship. The tournament fuels and celebrates all aspects of basketball culture by inspiring players, artists and basketball fans around the world since its inception in 2003.
Thousands of spectators enjoyed a weekend packed with world-class basketball games, high-energy music and dance performances at the Pelouse de Reuilly Park in central Paris. The tournament was stacked with teams from China to Mali, each looking to defeat defending champions Yard-La Relève from France, which had current NBA and Orlando Magic athlete Evan Fournier on its roster.
The highlight of the weekend was the dunk competition, where four of the world’s greatest dunkers went head-to-head in front of an electrified crowd and a judging panel that included Jordan Brand NBA athletes Kemba Walker, Victor Oladipo and Jabari Parker.
The dunk contest athletes took to the court in the Jordan Super.Fly 2017. Utilizing new Nike React foam, the Super.Fly 2017 optimizes cushioning across every footfall, making it the ideal match for the agile and explosive athletes taking flight in Paris.
Paris has a unique connection with Jordan Brand, evidenced by Michael Jordan’s visit to the city around the release of his first signature shoe in 1985, the opening of the Jordan Legacy Court in 2015 and the 2016 launch of Jordan Bastille, a pinnacle retail experience that celebrates the performance, style and soul of the brand and the first Jordan Brand store in Europe.
Parisian basketball fans brought their own flair to the Quai 54 experience with many spectators wearning the latest Jordan Brand and Quai 54 collection, featuring the tournament’s signature black paired with red and blue emblematic of Paris.