This year, Jordan Brand celebrates the 20th anniversary of entering the Chinese market by kicking off a new chapter of the “Commit to Win” campaign and opening two new Jordan-only stores in Chengdu and Taipei. Included within the celebration is the launch of a limited-edition version of the first Jordan product sold in Mainland China, the Air Jordan XII.
“Jordan Brand continues to expand its global footprint with two immersive retail experiences in one of the greatest basketball markets in the world,” says Eric Wei, GM of Jordan Brand Greater China. “We look forward to bringing amazing product and personalized services to basketball and sneaker fans in Chengdu and Taipei.”
JORDAN 1 HONGXING in Chengdu is the largest Jordan-only store in Asia. Located in Chengdu International Finance Square, Chengdu’s landmark business circle, the store provides personalized Flight Lab service and footwear testing on an in-store court.
Starting opening day, JORDAN 1 HONGXING will feature “Commit to Win” patterns embodying key moments from Michael Jordan’s 1996-97 season, as well as bamboo themed patterns which correspond to the Chinese New Year Pack.
JORDAN 16 SONGGAO is the largest Jordan-only store in Taiwan.. The store features customization and Flight Lab service, which, along with elite training sessions through “Breakfast Club,” relay the “Commit to Win” spirit.
Chinese New Year Collection
In addition to the store openings, Jordan Brand launched the Chinese New Year Pack — including the Air Jordan XII Retro CNY, the Air Jordan XXXI CNY, Air Jordan XII Retro CNY GG and apparel — in Greater China, on Jordan.com and selected retail stores.
Paying tribute to the Air Jordan XII OG ‘Taxi’ colorway, the Air Jordan XII Retro CNY incorporates a modern reflective fabric on the upper and leather woven bamboo pattern. Additionally, the Chinese characters “Twenty” on the tongue represent the 20th anniversary of Air Jordan entering Mainland China.
The Air Jordan XXXI CNY is grounded in a black/white color way and features a seamless transition from Flyweave to leather on the upper. The design incorporates a woven Bamboo pattern that can be seen on heel clip and from the translucent outsole.
Air Jordan XII Retro CNY GG adopts graceful color touch for more feminine look, which is special for her.