Today, Jordan Brand honors the 20th anniversary of Space Jam with the launch of DEFY, a 90-second spot imagining a new take on the classic story to inspire a new generation to defy expectations.
The film envisions a world in which the Monstars return to Earth demanding compliance with their brand of basketball. This time around, the Monstars wear the Air Jordan XI, in hope that some of the magic that inspired their own glorious defeat will reverse fortune.
But the Jordan family is now equipped with a new secret tool: the Air Jordan XXXI. These anti-Gravity Machines are poised to upend the Monstars' soulless game. Led by Blake Griffin and Jimmy Butler, the Jordan squad celebrates the elements of the defiant ballers — the ones who work hard, play hard and love the game.
SPACE JAM and all related characters and elements © & ™ Warner Bros. Entertainment Inc. (s16)