Since 2015, Jordan Brand and PSNY have partnered on multiple projects articulating the melding of culture and sport through fashion. PSNY’s Dao-Yi Chow and Maxwell Osborne’s emotional tie to Jordan Brand can be traced back to their respective childhoods. Both are products of New York City, and the two award-winning designers grew up spellbound by fashion and sneaker culture. Like countless others, Chow and Osborne adapted the Jordan signature line into their own NY-inspired style. That translation from the hardwood to the streets has since been engrained in both modern style and Jordan Brand’s design DNA.
Photographer: Akihiro Sakai
Stylist: Megumi Emoto
Post Production: Ryo Yamamoto- Urban Print and Motion
After releasing some of the most coveted shoe collaborations in recent years, the two brands return to NYFW with a cohesive head to toe capsule collection comprised of 11 versatile pieces. Giving Jordan Brand and PSNY fans direct access to the runway, the pieces will be available for purchase immediately following the presentation at an exclusive pop-up located in New York’s Chinatown and Bergdorf Goodman.
Select styles will also be available soon at psny.com and the following locations:
32 South State- Chicago
306 Yonge St- Toronto
21M- New York
A Ma Maniere- Atlanta
Blends- LA (2 locations)
Capsule- Toronto, Markham
Concepts- Boston, New York
Crème- Norfolk (VA)
Feature- Las Vegas
Kith- New York, Brooklyn
Livestock- Toronto, Vancouver
Oneness- Lexington (KY)
Shoe Gallery- Miami
Social Status- Charlotte, Houston, Pittsburgh
Sneaker Politics- Lafayette (LA)
Sole Fly- Miami (2 locations)
St. Alfred- Chicago
Trophy Room- Orlando
The Darkside Initiative- San Francisco
Xhibition - Cleveland, OH
The HyperAdapt 1.0 goes global.
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