Since 2015, Jordan Brand and PSNY have partnered on multiple projects articulating the melding of culture and sport through fashion. PSNY’s Dao-Yi Chow and Maxwell Osborne’s emotional tie to Jordan Brand can be traced back to their respective childhoods. Both are products of New York City, and the two award-winning designers grew up spellbound by fashion and sneaker culture. Like countless others, Chow and Osborne adapted the Jordan signature line into their own NY-inspired style. That translation from the hardwood to the streets has since been engrained in both modern style and Jordan Brand’s design DNA.
Photographer: Akihiro Sakai
Stylist: Megumi Emoto
Post Production: Ryo Yamamoto- Urban Print and Motion
After releasing some of the most coveted shoe collaborations in recent years, the two brands return to NYFW with a cohesive head to toe capsule collection comprised of 11 versatile pieces. Giving Jordan Brand and PSNY fans direct access to the runway, the pieces will be available for purchase immediately following the presentation at an exclusive pop-up located in New York’s Chinatown and Bergdorf Goodman.
Select styles will also be available soon at psny.com and the following locations:
32 South State- Chicago
306 Yonge St- Toronto
21M- New York
A Ma Maniere- Atlanta
Blends- LA (2 locations)
Capsule- Toronto, Markham
Concepts- Boston, New York
Crème- Norfolk (VA)
Feature- Las Vegas
Kith- New York, Brooklyn
Livestock- Toronto, Vancouver
Oneness- Lexington (KY)
Shoe Gallery- Miami
Social Status- Charlotte, Houston, Pittsburgh
Sneaker Politics- Lafayette (LA)
Sole Fly- Miami (2 locations)
St. Alfred- Chicago
Trophy Room- Orlando
The Darkside Initiative- San Francisco
Xhibition - Cleveland, OH
During the collegiate basketball tournament, which runs November 23-26, the 16 participating programs compete in special-edition footwear and uniforms.
During the collegiate basketball tournament, which runs N...
The longstanding collaborators bring a historic twist to the all-new, innovative Nike SB Zoom Dunk Low Elite.
The longstanding collaborators bring a historic twist to ...
Created by Nike and powered by Google, these basketball courts open digital experiences, including exclusive training programs.
Created by Nike and powered by Google, these basketball c...
It's available in two colorways starting December 1 on the Nike SNKRS...
It releases beginning November 27 at select retailers.
DeRozan will wear this special fan-designed Nike iD KOBE AD tonight in...
Designer Sean McDowell shares his memories of creating the classic runner.
Designer Sean McDowell shares his memories of creating th...
OBJ’s New York-inspired Special Field Air Force-1 Mid “OBJ” releases Black Friday.
OBJ’s New York-inspired Special Field Air Force-1 Mid “OB...
Learn how the new more-than-meets-the-eye pop-up shop works. Plus, get a first look at some of the high-heat product that will release during its limited run.
Learn how the new more-than-meets-the-eye pop-up shop wor...
Every place has a distinct relationship with the Air Force 1 — a specific spin or cultural connection. London is no exception. Here, four contemporary Londoners share their respective take on the silhouette.
Every place has a distinct relationship with the Air Forc...
Beginning today, Nike App members will get new benefits related to product, shopping experiences and the chance to connect one-on-one with sport and product experts.
Beginning today, Nike App members will get new benefits r...
The "Like Mike" Air Jordan VI and XXXIII Low release on December 16.
The "Like Mike" Air Jordan VI and XXXIII Low release on D...
See what the Buckeyes will wear — and learn what the colors and pattern mean — when OSU takes the field against their arch rival on November 25.
See what the Buckeyes will wear — and learn what the colo...
The Midnight Fog edition of the Nike Apple Watch Cellular + GPS is available November 24 at nike.com.
The Midnight Fog edition of the Nike Apple Watch Cellular...
Jordan Brand will outfit the men’s and women‘s senior, 3x3 and youth teams starting this season.
Jordan Brand will outfit the men’s and women‘s senior, 3x...