“With the game being in Charlotte, we were presented with a great opportunity to look at the rich history of the city and its many connections to our brand. You see this come together with the 1991 inspiration combined with the clean black and white design language,” says Jordan Brand Vice President of Design David Creech.
For the graphics and color combination of red, white and blue, the Jordan Brand design team took cues from early-90s style and the first Charlotte NBA All-Star Game in 1991. As a tribute to the host team, the uniform shorts include a 1991-inspired logo on the waist and side, a honeycomb pattern integrated into the NBA star logo and crowns for Queen City on the vents. “It was important for us to add details that honor the Charlotte community and the great fans there,” notes Creech.
Tapping into the flight heritage of North Carolina, the uniform uses a military-inspired stencil font for the player names and numbers. Similar to last year’s uniform color palette, team logos, player names and numbers all appear in black, and contrasting-color stars appear down each side as a tribute to past All-Star Game designs.