Jordan Brand Leads Way into New Orleans
February 13, 2008
BEAVERTON, Ore. (13 February, 2008) — Jordan Brand tips off the 2008 All-Star Weekend in New Orleans with an impressive and celebratory lineup of events. Beginning with the donation for a Jordan Brand basketball gymnasium at the Slidell Boys and Girls Club, Jordan Brand will also play host to community and celebrity events in honor of the launch of the AIR JORDAN XX3. Jordan Brand will conclude the weekend with four talented Team Jordan athletes taking court in the New Orleans Arena for the 2008 All-Star Game on Sunday, February 17.
"The timeless spirit that lives in New Orleans inspired Jordan Brand to create events and celebrations that speak to the courage found in the city and its people," says Garry Cook, president of Jordan Brand. "Jordan Brand and Team Jordan athletes join together at All-Star to pay tribute and rebuild, remember, and respect the people and the great city of New Orleans."
The full schedule of Jordan Brand festivities begins on February 14 with the dedication of a new Slidell Boys and Girls Club Jordan Brand basketball gymnasium. Community members and Team Jordan athletes will be on hand for the donation of $500,000 to build the athletic facility. Because several Team Jordan athletes were once Boys and Girls club members, the dedication is a personal observance, honoring both organizations that look to help children and youth become the best people possible, both on and off the court.
Keeping in tradition of being one of the most coveted parties to attend during All-Star weekend, on February 15, Jordan Brand will redefine class and sophistication with the House of XX3, an exclusive invitation-only red carpet classic New Orleans-themed event.
Highlighted by a special appearance by Michael Jordan, Team Jordan athletes, celebrities and featuring a musical performance by DJ Beverly Bond, the House of XX3 is poised to be the most appreciated and talked-about All-Star Weekend party.
As part of the Jordan Brand annual All-Star rituals, the AIR JORDAN will once again launch the Saturday of All-Star Weekend. Officially available in stores on February 16, the AIR JORDAN XX3 is worthy of being called the "Greatest Basketball Shoe Ever." The AIR JORDAN XX3 is the first basketball shoe for Nike to embrace the Nike Considered design ethos, where details in the development and design of the shoe seek to reduce waste and allow for the use of environmentally preferred materials.
For an added celebration of the launch of the AIR JORDAN XX3, BET's "106 and Park" hosts Rocsi and Terrence J will emcee a special community event at the Oakwood Center Mall in in Greta, LA on February 17. This all-age, consumer event will provide guests with an additional opportunity to get their hands on the hottest sneaker in the industry over music provided by DJ Jaycee, entertainment, special activities, and exclusive shopping opportunities.
Jordan Brand also proudly recognizes and congratulates their outstanding Team Jordan athletes participating in the All-Star game, including Carmelo Anthony, Chris Paul, Joe Johnson, and Richard "Rip" Hamilton, for their dedication and athletic skill as they represent their respected teams for the East and West.
About Jordan BrandA division of NIKE, Inc., Jordan Brand is a premium brand of footwear, apparel and accessories inspired by the dynamic legacy, vision and direct involvement of Michael Jordan. The Jordan Brand made its debut in 1997 and has grown into a complete collection of performance and lifestyle products for both men and women. The Jordan Brand remains active in the community by donating a portion of its proceeds to Jordan Fundamentals, an education grants program for teachers.
For more information on Jordan Brand, visit www.Jumpman23.com.