Jordan Brand Launches Nationwide Summer Training Tour
July 07, 2008
Beaverton , Ore. (7 July, 2008) – Jordan Brand, a division of NIKE, Inc., launched its annual Jordan Training program aimed at inspiring today's young athletes to dedicate themselves to hard work in order to achieve personal growth and excellence on the court or field. Beginning in Oakland, California, the Jordan Training program embarked on a national summer tour, ending in Los Angeles on August 7. In all, the program will host complimentary training events in seven markets around the country to challenge thousands of youth, ages 12-18, to train hard and turn their athletic weaknesses into strengths.
"Jordan Brand is excited to once again bring Jordan Training to young athletes around the country. We believe the summer program will inspire and motivate future generations of basketball stars to emulate the greatest player ever to play the game and push themselves to set ambitious goals, develop the right strategies and training programs, and work hard to achieve those goals," said Cliff Torng, Marketing Director for Jordan Brand.
The Jordan Training program is inspired by Michael Jordan and his former trainer Tim Grover's Breakfast Club, a famous training regime created after the 1989-90 basketball season by Jordan and Grover personally. Built on Jordan rededicating himself to push beyond his known limits, Grover and Jordan created a challenging regimen designed to improve the stamina and endurance required to sustain peak performance throughout the grueling regular season and lengthy playoffs. The Jordan Training Program continues in the Breakfast Club tradition to showcase Jordan's determination and passion to continuously strive to be the best.
"Even today, young basketball players around the world look up to and strive to play like Michael Jordan. To honor the hard work and dedication that it took to become the greatest, the Jordan Training program teaches these kids how to push themselves to the next level in athleticism just like Michael," said Grover. "The Jordan Training program will motivate youth to mirror the dedication of their basketball hero and turn their weaknesses into strengths to reach their athletic dreams."
Jordan Training will give thousands of young athletes a rare opportunity to meet and learn from Tim Grover and train alongside some of today's top professional basketball and Team Jordan athletes.
Grover will conduct the events with a special exercise curriculum focusing on the SPARQ rating system, which stands for Speed, Power, Agility, Reaction and Quickness. The curriculum, along with pre-built and other customized work-outs, will be available free online at www.Jumpman23.com.
The official tour dates of the Jordan Training program include:
-- July 3: Oakland
-- July 8: Phoenix
-- July 10: Houston
-- July 15-17: Chicago
-- July 22-24: Philadelphia
-- July 29-31: Atlanta
-- August 5-7: Los Angeles
For more information or event locations for Jordan Training, please visit www.Jumpman23.com.
About Jordan Brand
A division of NIKE, Inc., Jordan Brand is a premium brand of footwear, apparel and accessories inspired by the dynamic legacy, vision and direct involvement of Michael Jordan. The Jordan Brand made its debut in 1997 and has grown into a complete collection of performance and lifestyle products for men, women and kids. The Jordan Brand remains active in the community by donating a portion of its proceeds to Jordan Fundamentals, an education grants program for teachers. For more information on Jordan Brand, visit www.Jumpman23.com.
About Nike NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan Holdings Incorporated, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading United Kingdom-based global football (soccer) brand; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. For more information, visit www.nikeinc.com.