Debuting in August 1991, one iconic campaign with Gatorade inspired millions with a cheerful yet simple challenge: “Be Like Mike.” The film tapped into the personal aspirations of every viewer and inspired them to pursue their own greatness through his unrivaled on-court drive, fueled by Gatorade.
While most advertisements come and go, the spirit of the “Be Like Mike” campaign continued to grow. Over time, trying to “move like him and groove like him” has evolved into much more than just hoop dreams -- it’s become a rally to pursue greatness in every form.
Now, 26 years later, Gatorade and Jordan Brand come together to celebrate what “Be Like Mike” has come to represent today. What was originally meant as a challenge to be like the greatest of all time now means being your greatest at all times.
Air Jordan VI “Like Mike”
The Air Jordan VI “Like Mike” is highlighted by Gatorade’s orange and green colors and features its classic lightning bolt on the insole and lace lock.
The Air Jordan VI “Like Mike” is highlighted by Gatorade’s orange and green colors and features its classic lightning bolt on the insole and lace lock.
The Air Jordan VI “Like Mike” is highlighted by Gatorade’s orange and green colors and features its classic lightning bolt on the insole and lace lock.
The Air Jordan VI “Like Mike” is highlighted by Gatorade’s orange and green colors and features its classic lightning bolt on the insole and lace lock.
The Air Jordan VI “Like Mike” is highlighted by Gatorade’s orange and green colors and features its classic lightning bolt on the insole and lace lock.
Dressed in Gatorade orange with the iconic lightning bolt, the “Like Mike” XXXII low is an intersection of luxury craft, modern innovation and Jordan Brand style.
Dressed in Gatorade orange with the iconic lightning bolt, the “Like Mike” XXXII low is an intersection of luxury craft, modern innovation and Jordan Brand style.
Dressed in Gatorade orange with the iconic lightning bolt, the “Like Mike” XXXII low is an intersection of luxury craft, modern innovation and Jordan Brand style.
Dressed in Gatorade orange with the iconic lightning bolt, the “Like Mike” XXXII low is an intersection of luxury craft, modern innovation and Jordan Brand style.
Dressed in Gatorade orange with the iconic lightning bolt, the “Like Mike” XXXII low is an intersection of luxury craft, modern innovation and Jordan Brand style.
Air Jordan I OG High Gatorade Collection
As tribute to the classic beverages that have fueled generations of athletes, the Air Jordan I OG High takes on Lemon Lime, Grape, Cool Blue and Orange “flavorways.” Each color uses a premium leather upper with “Be Like Mike” wordmarks on the inner tongue and the Gatorade logo featured throughout. The Air Jordan logo mimics the finish of a Gatorade bottle cap, while a debossed bolt is featured on the shoe’s lateral heel. A dual branded Jumpman and Gatorade hand towel and matching hangtag is included in the Like Mike branded shoebox.
Air Jordan I OG High Gatorade Collection
As tribute to the classic beverages that have fueled generations of athletes, the Air Jordan I OG High takes on Lemon Lime, Grape, Cool Blue and Orange “flavorways.” Each color uses a premium leather upper with “Be Like Mike” wordmarks on the inner tongue and the Gatorade logo featured throughout. The Air Jordan logo mimics the finish of a Gatorade bottle cap, while a debossed bolt is featured on the shoe’s lateral heel. A dual branded Jumpman and Gatorade hand towel and matching hangtag is included in the Like Mike branded shoebox.
Air Jordan I OG High Gatorade Collection
As tribute to the classic beverages that have fueled generations of athletes, the Air Jordan I OG High takes on Lemon Lime, Grape, Cool Blue and Orange “flavorways.” Each color uses a premium leather upper with “Be Like Mike” wordmarks on the inner tongue and the Gatorade logo featured throughout. The Air Jordan logo mimics the finish of a Gatorade bottle cap, while a debossed bolt is featured on the shoe’s lateral heel. A dual branded Jumpman and Gatorade hand towel and matching hangtag is included in the Like Mike branded shoebox.
Air Jordan I OG High Gatorade Collection
As tribute to the classic beverages that have fueled generations of athletes, the Air Jordan I OG High takes on Lemon Lime, Grape, Cool Blue and Orange “flavorways.” Each color uses a premium leather upper with “Be Like Mike” wordmarks on the inner tongue and the Gatorade logo featured throughout. The Air Jordan logo mimics the finish of a Gatorade bottle cap, while a debossed bolt is featured on the shoe’s lateral heel. A dual branded Jumpman and Gatorade hand towel and matching hangtag is included in the Like Mike branded shoebox.
Air Jordan I OG High Gatorade Collection
As tribute to the classic beverages that have fueled generations of athletes, the Air Jordan I OG High takes on Lemon Lime, Grape, Cool Blue and Orange “flavorways.” Each color uses a premium leather upper with “Be Like Mike” wordmarks on the inner tongue and the Gatorade logo featured throughout. The Air Jordan logo mimics the finish of a Gatorade bottle cap, while a debossed bolt is featured on the shoe’s lateral heel. A dual branded Jumpman and Gatorade hand towel and matching hangtag is included in the Like Mike branded shoebox.
Air Jordan VI “Gatorade”
The Air Jordan VI, the very shoe Michael Jordan wore during the original Gatorade campaign, gets dressed up in all green synthetic suede with bright orange details. This colorway is highlighted by a squeeze bottle-inspired lace lock, Gatorade branding on the insole and “If I could be” embroidered on the inner tongue — a nod to the spot’s catchy song lyrics.
Air Jordan VI “Gatorade”
The Air Jordan VI, the very shoe Michael Jordan wore during the original Gatorade campaign, gets dressed up in all green synthetic suede with bright orange details. This colorway is highlighted by a squeeze bottle-inspired lace lock, Gatorade branding on the insole and “If I could be” embroidered on the inner tongue — a nod to the spot’s catchy song lyrics.
Air Jordan VI “Gatorade”
The Air Jordan VI, the very shoe Michael Jordan wore during the original Gatorade campaign, gets dressed up in all green synthetic suede with bright orange details. This colorway is highlighted by a squeeze bottle-inspired lace lock, Gatorade branding on the insole and “If I could be” embroidered on the inner tongue — a nod to the spot’s catchy song lyrics.
The “Like Mike” apparel collection, Air Jordan VI and XXXII low are available now at select retailers. The Air Jordan I OG High Gatorade Collection releases on December 26 and the "Gatorade" Air Jordan VI releases on December 30.
Read More: Jordan Brand Sneakers