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Jordan Brand Flight Tour hits Hong Kong

The Jordan Brand Flight Tour kicked off in Hong Kong where Chris Paul and Carmelo Anthony celebrated the game of basketball with Chinese consumers. The fist day of the four-city tour offered both CP and Melo the opportunity to coach the Nike 19 and-under Chinese All-Stars at Southorn Stadium. Both athletes participated in drills and even played one-on-one with some lucky kids. Later that evening, the players were treated to a panoramic view of the city at Hong Kong’s historic Peak.

Day two provided a great platform for both the athletes to interact with consumers. Thousands of fans greeted Chris Paul and Carmelo Anthony outside the Hong Kong Kicks Lounge where the Chinese-influenced versions of their signature shoes were unveiled. Both athletes posed for pictures, signed autographs and answered questions from basketball enthusiasts, sneaker heads and Jordan fans. Immediately following the retail activation, the athletes returned to Southorn Stadium to coach the 19 and under All-Stars. The game was very exciting and featured plenty of high flying action. After the game, three children from the Changing Young Lives Foundation presented gifts to the Jordan athletes that included a hand printing ceremony. Next stop on the Flight Tour is Chengdu.

About the Jordan Brand Flight Tour Team Jordan athletes Carmelo Anthony, Chris Paul and Dwyane Wade join forces to take part in the JORDAN BRAND FLIGHT TOUR, a four-city tour through China celebrating the game of basketball within local communities. Throughout the JORDAN BRAND FLIGHT TOUR, Anthony, Paul and Wade will make special appearances and interact with fans at consumer events, as well as participate in a variety of skills challenges and shooting contests to help attendees elevate their own game. In addition, the trio will be on hand to help the Brand introduce China specific editions of their signature products that takes inspiration from the Chinese culture as well as the athlete’s style of play. The special designed footwear and apparel will be available beginning on Wednesday, July 27 in Hong Kong; on Friday, July 29 in Chengdu; on Sunday, July 31 in Hangzhou; and on Tuesday, August 2 in Beijing.